Tag Archives: Hispanic market

The Recreational Boating & Fishing Foundation will open its 2021 grants cycle for the George H.W. Bush Vamos a Pescar Education Fund by October 31, 2020. The grants will provide key program funding to support local organizations nationwide in their initiatives to engage Hispanic Americans in fishing, boating, and conserving our waterways.  A record breaking number of Hispanic Americans — a total of 4.4 million — ...

Discover Boating has launched a new Spanish language microsite to provide a resource for Hispanics looking for more information about getting started in boating – es.discoverboating.com. According to U.S. Census Bureau estimates, the Hispanic population in the U.S. continues to expand, reaching a record 58.6 million in 2017 and accounted for more than half of total U.S. population growth last ...

The Recreational Boating & Fishing Foundation has announced it will be hosting a webinar, Effective Outreach to the Hispanic Community, on Thursday, Apr. 20 at 3 p.m. EST. “Think you don't need to market to the Hispanic audience? Think again. Changing demographics throughout the country bring a great opportunity for the fishing and boating communities to engage with Hispanics,” said ...

According to a recent study by the Pew Research Center, a long-standing digital divide in internet use between Latino and white adults is now at its narrowest point since 2009. The share of Latino adults who report using the internet increased 20 percentage points, up from 64 percent to 84 percent in 2015. Over the same period, internet use grew ...

If you’ve been following the work of the Recreational Boating and Fishing Foundation and the Take Me Fishing/Vamos A Pescar campaign, or any of the articles we have written about reaching new markets, you know there is significant potential for the industry to grow boating through engaging Hispanic consumers. And now, a new study from the Pew Research Center suggests ...