Guest Blog
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Blog Spotlight
Here’s the remedy to revive sagging sales
By Mark Overbye My inbox has an email I’d rather not reread. Those lurking numbers sting my eyes. Pesky statistics…
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Blog Spotlight
Pontoons continue to lead in recreational boating sales
By Ryan Kloppe From raising a boat’s sails on the wide-open ocean to spending a day cruising the lake, recreational…
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Blog Spotlight
Want to strengthen your customer service? Use social media
By Ezequiel Arredondo We’ve said it before, and we’ll gladly say it again: Shoppers contact your dealership to shop for…
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Blog Spotlight
Breaking down the basics of ranking high on Google
There is no doubt about it, your dealership website’s search engine ranking contributes directly to the bottom line of your…
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Blog Spotlight
Two more reasons to target prospects with pay-per-click
If you are familiar with Pay-Per-Click (PPC), also known as Search Engine Marketing (SEM), then you probably know that one…
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Blog Spotlight
What’s your pre-owned strategy?
In the latest issue of Boating Industry, they shared the data for the 2018 forecast. Reviewing the data points shows…
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Blog Spotlight
Why email is (still) so powerful
You are a successful and busy boating industry professional. Maybe you own or manage a boat dealership, or you hold…
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Blog Spotlight
Earn more customers, win more sales with mobile marketing strategies
A few years ago, dealership marketers may only have considered traditional marketing vs. digital marketing on a desktop computer. They…
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Blog Spotlight
Looking ahead to 2018: How to be a great leader and inspire your team
As we close on 2017 and look toward the new year, you may be considering the goals and improvements that…
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Blog Spotlight
Voice search’s rise is great news for marine dealerships
“Siri, tell me how much a 2018 Cobalt Surf R7 costs.” “Siri, find one of those near me.” “Siri, give…
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Dealer Cost vs. Customer Service and Loyalty
In the end, it is not going to matter whether or not the consumer knows what a dealer pays for…
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Where do we go from here?
We are doing some very old-fashioned activities right now. We are postponing the purchase of everything we want in order…
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It’s Only a Matter of Time
For a download fee less than $50 I was able to download a full set of charts that mapped out…
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A Fish Story Worth Repeating
I was fortunate to have the opportunity this past week to visit the famous Pike Place Fish Market in Seattle.…
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Ideas are Currency
Does success follow a company that decides to replicate or assimilate someone else's products? Imitation is the sincerest form of…
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Empowerment Starts at the Bottom
Empower your front line people to make decisions. Allow them to assist the customer.
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Small dealer, big idea
If you’re a boat dealer and you’ve managed to survive this downturn, now is the time to consider what you…
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Boat Dealers Need to Learn to Do More With Less
Looking forward, marine dealers and OEMs need to share more information so they can do more with less.
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