Guest Blog
-
Blog Spotlight
Here’s the remedy to revive sagging sales
By Mark Overbye My inbox has an email I’d rather not reread. Those lurking numbers sting my eyes. Pesky statistics…
Read More » -
Blog Spotlight
Pontoons continue to lead in recreational boating sales
By Ryan Kloppe From raising a boat’s sails on the wide-open ocean to spending a day cruising the lake, recreational…
Read More » -
Blog Spotlight
Want to strengthen your customer service? Use social media
By Ezequiel Arredondo We’ve said it before, and we’ll gladly say it again: Shoppers contact your dealership to shop for…
Read More » -
Blog Spotlight
Breaking down the basics of ranking high on Google
There is no doubt about it, your dealership website’s search engine ranking contributes directly to the bottom line of your…
Read More » -
Blog Spotlight
Two more reasons to target prospects with pay-per-click
If you are familiar with Pay-Per-Click (PPC), also known as Search Engine Marketing (SEM), then you probably know that one…
Read More » -
Blog Spotlight
What’s your pre-owned strategy?
In the latest issue of Boating Industry, they shared the data for the 2018 forecast. Reviewing the data points shows…
Read More » -
Blog Spotlight
Why email is (still) so powerful
You are a successful and busy boating industry professional. Maybe you own or manage a boat dealership, or you hold…
Read More » -
Blog Spotlight
Earn more customers, win more sales with mobile marketing strategies
A few years ago, dealership marketers may only have considered traditional marketing vs. digital marketing on a desktop computer. They…
Read More » -
Blog Spotlight
Looking ahead to 2018: How to be a great leader and inspire your team
As we close on 2017 and look toward the new year, you may be considering the goals and improvements that…
Read More » -
Blog Spotlight
Voice search’s rise is great news for marine dealerships
“Siri, tell me how much a 2018 Cobalt Surf R7 costs.” “Siri, find one of those near me.” “Siri, give…
Read More »
