Tag Archives: Guest Blog

Pontoons continue to lead in recreational boating sales

By Ryan Kloppe From raising a boat’s sails on the wide-open ocean to spending a day cruising the lake, recreational boating has been more popular than ever over the last few years. Recreational boating saw record sales in 2020, with more Americans spending time on the water to escape from the hustle and bustle on land. According to the U.S. ...

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Want to strengthen your customer service? Use social media

By Ezequiel Arredondo We’ve said it before, and we’ll gladly say it again: Shoppers contact your dealership to shop for boat models, but they stay for the customer service. As the buying process becomes increasingly digital, how does this impact dealers’ approach to serving their customers? It turns out consumers have an increased expectation for boat dealers to provide digital ...

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Breaking down the basics of ranking high on Google

There is no doubt about it, your dealership website’s search engine ranking contributes directly to the bottom line of your business. Search Engine People statistics show that over half of all clicks on search engine results pages (SERPs) go to the top three results and 75 percent of searchers won’t go past the first page. Failing to invest in your ...

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Two more reasons to target prospects with pay-per-click

If you are familiar with Pay-Per-Click (PPC), also known as Search Engine Marketing (SEM), then you probably know that one of the most valuable aspects of this tool is its ability to target ads toward specific online users. This allows you, as the advertiser, to reach prospects who are more likely than others to purchase from your dealership. Search engine ...

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What’s your pre-owned strategy?

In the latest issue of Boating Industry, they shared the data for the 2018 forecast. Reviewing the data points shows that we are very excited about our growth in 2018. When reviewing the concerns going into 2018, the top two were affordability of boating and lack of skilled labor craftsmen for new boat production challenges. With those two concerns, perhaps ...

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Why email is (still) so powerful

You are a successful and busy boating industry professional. Maybe you own or manage a boat dealership, or you hold a managerial role at one. It’s likely that you want to market your business and promote your inventory in the most effective way, but you have limited resources. You just don’t have the time to devote to everything, which is ...

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Earn more customers, win more sales with mobile marketing strategies

A few years ago, dealership marketers may only have considered traditional marketing vs. digital marketing on a desktop computer. They might have expanded their reach with digital by emailing an advertisement instead of printing flyers, or creating graphics to promote a sale on their dealership’s Facebook page. Today, the digital landscape has expanded on a huge scale, and it’s not ...

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Voice search’s rise is great news for marine dealerships

“Siri, tell me how much a 2018 Cobalt Surf R7 costs.” “Siri, find one of those near me.” “Siri, give me directions to the dealership.” Not only do search engines like Google simplify the process of finding the answers you need, but now you don’t even need to type your question into a search bar. Voice search on smartphones has ...

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Dealer Cost vs. Customer Service and Loyalty

In the end, it is not going to matter whether or not the consumer knows what a dealer pays for a boat from the manufacturer. In the end, what matters most to consumers is the level of customer service that they receive. What matters most is that the consumer feels that they received the best value for what they have purchased.

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