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Tag Archives: Grow Boating

Grow Boating announces webinar series to help improve findability, SEO

Grow Boating has partnered with Heather Lutz of Findability University to offer a three-part webinar series to help marine industry businesses develop a findability and search engine optimization (SEO) plan to achieve the online results to boost your bottom line.  Can your customers find your business online? Does your competition show up in search before you do? What can you ...

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Grow Boating and MRAA expand educational partnership

Grow Boating Inc. and the Marine Retailers Association of the Americas are renewing and expanding their education partnership, which began in 2017, the two organizations announced today. Under the new terms of this relationship, Grow Boating and MRAA are developing marine dealer education and training to be offered online and at the Marine Dealer Conference & Expo, Dec. 9-12 in ...

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IBEX Grow Boating Marketing Summit early bird is Aug. 30

The Grow Boating Marketing Summit at this year's IBEX is offering an early bird registration rate of $159, available through Aug. 30. After Aug. 30, registration is $199.  This year's summit, titled “Digital Marketing: Join the Evolution," will cover ways to leverage digital marketing channels—display ads, video, social media, email, search, websites and more—to move your business forward. Held the day ...

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Grow Boating and MRAA unveil MDCE educational partnership

Grow Boating Inc. and the Marine Retailers Association of the Americas are partnering to provide training and education at the 2017 Marine Dealer Conference & Expo, to be held Dec. 10-13 in Orlando. During the Grow Boating Summit in December 2016, which was held to take a pulse on the industry’s support of the Discover Boating campaign, participants voted unanimously ...

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Grow Boating adds social media resource section

Grow Boating has added a new social media implementation section to its industry resource center on GrowBoating.org. “Starting a conversation with your customers (and potential customers) through social media provides another way to build relationships,” said Grow Boating in a statement. Grow Boating has included tips and best practices for posting content on social media channels such as Facebook, Instagram and ...

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Discover Boating encourages participation with “Vacation on Demand”

Coming out of the Grow Boating Summit in December, attendees spanning boat, engine and accessory manufacturers as well as dealers and key industry partners, outlined Discover Boating’s critical role as the first marketing touchpoint for helping to attract the next generation of boat owners—those people who are first-time boat buyers.  As a result, Discover Boating is focusing its 2017 campaign on ...

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Discover Boating featured on Fox & Friends

Fox & Friends featured Discover Boating and ways to get on the water on Wednesday, May 31, reaching more than 1.8 million viewers across the country with an advertising value of more than $887,000, which is the approximate value if the segment was a paid ad. “Ellen Hopkins did a great job talking about ways to get started in the boating lifestyle ...

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Grow Boating study reveals 20 percent decline in first-time boat buyer sales

Grow Boating released today the full study on the First-Time Boat Buyer (FTBB). According to 2015 data from Info-Link, first-time buyers represent 33 percent of all boats sold in the U.S. – a nearly 20 percent decline since 2005. This decline is largely responsible for why the average boat owner continues to increase in age.  “While the recreational boating industry ...

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Summit votes to continue funding Discover Boating

A group of industry stakeholders have agreed to continue funding the Discover Boating campaign, citing its "ability and impact in attracting new boaters." Members of the Grow Boating Board of Directors, the National Marine Manufacturers Association’s Boat, Engine, and Marine Accessory and Component Division Boards, the Marine Retailer Association of America’s Board of Directors, and invited guests, unanimously agreed to ...

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