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Tag Archives: Grow Boating

Longtime NMMA CMO Carl Blackwell steps down

NMMA today announced that Carl Blackwell, its longtime chief marketing officer and president of Discover Boating, has decided to step down. The move comes as the Discover Boating campaign reaches key milestones and hits its stride in attracting new boaters to the boating lifestyle. The association has tapped Ellen Bradley, NMMA chief communications officer, to lead both marketing and communications. ...

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Northwest Marine Trade Association awards Grow Boating grants

The Northwest Marine Trade Association’s (NMTA) Grow Boating Grant Program has awarded $31,000 in funding to 18 boating programs in the Pacific Northwest. Over the past 17 years the program has granted more than $2 million in funding to non-profit groups or organizations that help boost the number of boaters and watercraft users and encourage boaters to use their boats ...

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Grow Boating elects Bryan Seti chairperson, names new board officers

Earlier this month, Bryan Seti, general manager of sales and marketing, Yamaha WaterCraft Group, was elected chairperson of the Grow Boating Board of Directors during their annual meeting in Chicago. Seti succeeds Joe Lewis, owner and general manager of Mt. Dora Boating Center, who served as chairperson from 2011 through October 2019.Seti joined Yamaha in 1998 and leads sales and ...

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Grow Boating, MRAA launch part II of first-time boat shopper course

As part of its educational partnership, Grow Boating and MRAA are now offering the second course – Selling to First-Time Boat Shoppers’ Motivations – in a three-part series of e-learning courses, which can be viewed at www.mraa.com/GrowBoating.  The purpose of the series, Grow Your Dealership with First-Time Boat Buyers, is to transform Discover Boating’s research of first-time boat buyers into education, tools and resources that ...

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IBEX Grow Boating Marketing Summit draws over 175 industry marketers

More than 175 marine industry marketers attended this year’s Grow Boating Marketing Summit, an IBEX Special Event. A panel of leading marketing and research experts provided insights on the evolving digital marketing landscape and offered actionable strategies to help businesses boost their sales. Summit attendees included boat, engine and accessory manufacturers, as well as dealers, boat clubs and marine industry service providers. ...

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RBLC task force to re-engage on diversity initiatives

As part of its continued efforts to grow boating, the Recreational Boating Leadership Council’s New Markets Task Force is reorganizing to address its next phase of work within the recreational boating industry. According to chairperson Wanda Kenton Smith, the original 35-person task force collaborated a few years ago to research and share latest diversity findings and trends, plus developed and ...

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Grow Boating marketing summit at IBEX

Don't miss the third annual Grow Boating Marketing Summit, an IBEX Special Event, taking place Sept. 30 in Tampa. During the summit, Digital Marketing: Charting Your Course for Success, attendees will: Learn about the forces shaping the digital landscape Gain insight from leading marketing experts Discover actionable strategies to engage your customers Hear about emerging trends and technologies Presenters & ...

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IBEX announces 2019 Super Sessions and special events

The International BoatBuilders’ Exhibition and Conference (IBEX) announced today a series of Super Sessions and special events, as part of its Education Conference. The Super Sessions are hosted by exhibiting companies and industry associations to offer in-depth training and topic-specific learning. These pre-conference Super Sessions take place Sunday and Monday (September 29-30), prior to the opening of the IBEX Exhibit ...

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Grow Boating marketing summit to take place at IBEX 2019

The third annual Grow Boating Marketing Summit will be held Sept. 30 (the day before IBEX opens) in Tampa, Fla. This year's event offers a full day of learning with content curated especially for the recreational boating marketer, including featured speakers: Mari Smith, Heather Lutze, Marcus Sheridan, Jack Ellis and more. The full presenter line-up and agenda will be available ...

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Discover Boating launches marketing campaign

The Discover Boating national marketing campaign is underway to empower new audiences to get out on the water. Campaign programming taps into emotional ROI (benefits of boating), experience (accessibility and excitement of the boating lifestyle), barrier breakdown (debunking myths about boat ownership) and education (functional information to make informed decisions). Keep an eye on your screens this summer for these ...

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