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Managing the generations

By Jonathan Sweet When people talk about diversity, the first thing that usually comes to mind is ethnic and racial diversity. But the truth is most of us are now facing a workforce that is also diverse when it comes to generational differences. Consider that for some businesses, there are five generations in the workforce: the Silent Generation, Baby Boomers, ...

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Targeting customers by generation on social media

Social media platforms are a goldmine for reaching your customers. According to data from Statista, 81 percent of Americans use social media, and that includes Americans of all ages. Not only is social media popular now, but it’s only expected to increase in popularity with time. While it’s not likely that your parents or retirement-age neighbors were actively using social ...

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