Mercury Marine continues to grow its presence in key saltwater markets including a record-setting presence at the 2018 Fort Lauderdale International Boat Show. Mercury outboards accounted for almost half of all engines in the on-water display at last week’s show and had more outboard engines on display throughout the entire show than any other engine manufacturer. For two consecutive years, Mercury’s ...
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YANMAR Marine International is launching a full line-up of 4LV sterndrive marine diesel engine models to complete its 4LV series of common rail (CR) engines. The new 150 to 250 mhp five-engine range combines with the YANMAR ZT370 sterndrive to offer exceptional acceleration, fuel efficiency, remarkably quiet operation, and low vibration to suit a wide variety of vessels. Complementing the ...
Read More »Sea Ray’s Fort Lauderdale International Boat Show display will enable boaters to learn more about the launch of Sea Ray Connect, powered by Nautic-On technology, Boaters will be able to remotely view the condition of their boat’s key components, receive alerts and share diagnostics with service providers should any system require attention. Sea Ray will also host a Sea Ray ...
Read More »The Marine Marketers of America will host its biannual luncheon meeting and educational seminar focused on customer experience marketing at the Fort Lauderdale International Boat Show, Nov. 1. The program – “Why CX Should Be Your Marketing RX” – will feature a panel of marine industry marketing experts, including Lee Sanderlin, National Marine Manufacturers Association director of digital marketing and ...
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