Today, the Recreational Boating & Fishing Foundation (RBFF) announced the findings of a new fishing license mystery shopper study, which shows promising gains made by states in their online license purchase process. Each year, more and more consumers are purchasing a broader range of goods and services online, as well as from mobile devices. The Online Fishing License Assessment was conducted to ...
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Survey of anglers and boaters looks at license-conservation link
The Recreational Boating & Fishing Foundation announced the results of a survey examining the link between fishing licenses and conservation. While anglers and boaters are aware of the conservation tie-in, it is not a force that drives licensing. Key findings: 76% of respondents are aware of the link between licenses and conservation funding. The Family Outdoors segment (RBFF’s target audience) ...
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