Tag Archives: first-time buyers

With the continued need to grow our industry and bring first-time buyers into the market, according to Grow Boating, the biggest surprise for first-time buyers are the hidden costs with boating ownership. To those familiar with boating, these are expected, but a first-time buyer is ready for the experience of boating and is not aware of the full cost of ...

A week ago, I was on the phone with Fred Pace, managing director of Destin, Fla.-based dealership Legendary Marine, who said something that surprised me. He’s seeing a return of first-time buyers in his local market place. Legendary Marine’s experience is not necessarily the norm in today’s market. Most dealers are having a hard enough time getting their loyal customers ...