Tag Archives: first-time boat buyers

MMA panel will focus on first-time boat buyer trends

An in-depth look at the decline in first-time boat buyers and strategies for reversing the trend will be the focus of a panel discussion, “Saving Generation Agnostic,” when Marine Marketers of America hosts its bi-annual general membership meeting Nov. 2 at the Fort Lauderdale International Boat Show. In 2000, first-time boat buyers represented 42 percent of all boat buyers, compared ...

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