-
News
Social media influencers ‘Get On Board’ this summer
A fleet of social media influencers from all walks of life are helping Discover Boating encourage people to “Get On Board”–and on…
Read More » -
Dealers
Discover Boating sees record web traffic
DiscoverBoating.com saw a 58% increase in total website visitors in July compared to the same period last year, which is a…
Read More » -
Blog Spotlight
Changes to Google impacting your digital marketing
By Joe Iribarren These are hard times for many businesses across the globe. Local government is forcing companies to stop…
Read More » -
News
Facebook launches $100 million grant program for small businesses
This week, Facebook announced a $100 million program to help small businesses affected by coronavirus, according to CNBC. The grants will be…
Read More » -
Columns
The power of Facebook Live
By Matt Sellhorst If you’re looking for a new marketing avenue to include in your 2020 game plan, Facebook Live…
Read More » -
News
Social media expert Mari Smith to speak at IBEX
On tap for this year’s Grow Boating Marketing Summit, Digital Marketing: Charting Your Course for Success, Sept. 30, an IBEX…
Read More » -
Columns
The digital marketing strategy every dealer, broker and manufacturer should be using in 2018
Have you ever been on the Internet and noticed ads following you around everywhere you go? Then, you remember you’d…
Read More » -
Features
Digital remains preferred marketing platform
Fifth annual survey explores tactics for 2018 Digital marketing continues the preferred platform for most companies in the boating industry.…
Read More » -
Columns
What the big Facebook News Feed change means for you
As many people are lamenting the change in Facebook algorithm that will likely impact many in the boating industry, it…
Read More » -
Blog Spotlight
Facebook won an election. It can grow your business too.
In a recent 60 Minutes interview, Brad Parscale, digital director for the Trump campaign, discussed that Facebook played a major…
Read More » -
Blog Spotlight
How to get a Verified badge for your dealership
Verifying your local business page (your dealership page) adds a layer of legitimacy to your social media presence can help…
Read More » -
Blogs
How manufacturers can leverage Facebook Lead Ads to drive customers
According to Facebook, consumers spend an average of 50 minutes per day on the social network. They are also using…
Read More » -
Blogs
Strategically manage your dealership’s online reputation
Customers are conducting online research prior to making a purchase and it plays such an important role in the customer…
Read More » -
Blogs
Accelerate your Facebook page with post boosting
Your dealership is trying to drive sales, but how do you make the most of Facebook and its powerful advertising…
Read More » -
Blogs
Find your next employee on Facebook
Starting last week, Facebook users in the U.S. and Canada can search and apply for jobs directly from the social…
Read More » -
Blogs
Simple ways to get the most out of your Facebook business page
Most successful dealers have an active dealership Facebook page – one that looks nice and neat, provides all necessary information…
Read More » -
Feature
Weekly 5: NMMA urges industry to sign Trump ethanol petition
The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure…
Read More » -
Blogs
Add your dealership’s services to your Facebook page to increase revenue
Facebook has 1.23 billion monthly active users, 945 million mobile users and 757 million daily users. With traffic this high,…
Read More » -
Features
Weekly 5: Miami mayor’s $45 million plan to restore Marine Stadium
The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure…
Read More » -
Features
Weekly 5: Man tries to steal 80-foot Hatteras, sinks it instead (Video)
The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure…
Read More »
