Tag Archives: Ellen Bradley

With many boat shows on pause for 2021, Discover Boating is launching a content collection to help guide boaters in the year ahead. The new Ultimate Boat Show Insider Guide features a round-up of new boats and boating gear, tips and useful information all in one place, specifically created to inspire and educate new and dedicated boat buyers. Topics range from advice ...

More than 930 dealership personnel have registered for Dealer Week 2020, the Marine Retailers Association of the Americas’ annual conference and expo, which kicks off online today. “When we began creating a plan for a virtual conference back in March, we believed that an online platform could extend the reach of our educational content significantly,” explained Matt Gruhn, MRAA President. ...

NMMA announced the hire of Alisdair Martin in the role of vice president of sales and strategy, as well as the promotions of John-Michael Donahue to vice president of North American public affairs and Kelly Kaylor to vice president of North American public relations and corporate communications. Their roles, with a focus on sales, public affairs and communications, are an ...

In under two months, a collaborative marketing campaign from Take Me Fishing and Discover Boating has reached an audience of more than 640 million. Launched June 15, the Get On Board campaign is a joint effort between the Recreational Boating and Fishing Foundation (RBFF), Marine Retailers Association of the Americas (MRAA) and the National Marine Manufacturers Association (NMMA) to help more Americans experience the restorative health ...

The Recreational Boating & Fishing Foundation (RBFF) recently announced the addition of two new members to its Board of Directors. Ellen Bradley, National Marine Manufacturers Association (NMMA) Chief Brand Officer and Bob Ziehmer Bass Pro Shops Senior Director of Conservation, will bring a wide range of expertise as RBFF pushes for its 60 in 60 goal. “With the challenges the boating ...

The NMMA announced today a new executive leadership team as it reorganizes and builds the framework for NMMA’s strategic vision under NMMA president Frank Hugelmeyer. The five-person team reports directly to Hugelmeyer and ensures a strategic focus on the organization’s advocacy and market expansion priorities.  With more than 15 years successfully navigating NMMA through financial challenges and opportunities spanning show ...