Tag Archives: electric outboards

Mercury begins production of Avator electric outboards

Mercury Marine, a division of Brunswick Corporation, has announced that it has begun serial production of its new 20e and 35e Avator electric propulsions systems, with release for sale planned for later in 2023. Mercury launched its first electric propulsion product, the Avator 7.5e, at the Consumer Electronics Show (CES) in January and recently began shipments to dealers worldwide. Mercury has ...

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Mercury Marine begins shipping electric outboards globally

Mercury Marine has announced the first group of Avator 7.5e electric outboards has shipped to global customers, representing a major milestone in Mercury’s electrification strategy. The 7.5e is the first of Mercury’s five Avator electric propulsion systems to be announced this year. During the 2023 Consumer Electronics Show in January, the company officially launched the 7.5e and displayed concepts of ...

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Vision Marine names new battery partner

Vision Marine Technologies announced it has executed a production contract with Neogy, a division ofGroupe Startec Energy, a French manufacturer of specialized batteries and systems. The production contract provides for Vision Marine’s initial purchase of 240 of Neogy’s customized batteries, which have been designed to the specifications of Vision Marine. The first installment of batteries will be delivered immediately, with ...

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Beneteau partners with Vision Marine Technologies

Groupe Beneteau and Vision Marine Technologies have launched a partnership to integrate Vision Marine Technologies high-power electric outboard motors onboard several models across Groupe Beneteau’s brand portfolio. Innovation is a keystone of Groupe Beneteau’s heritage, shaping trends in boating for over 130 years. Groupe Beneteau said it was quick to recognize the growing market demand for electric boats and launched ...

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Torqeedo expands direct distribution in Sweden

Torqeedo has expanded its direct distribution organisation to address the growing market for its marine electric propulsion systems in Sweden. “The Swedish people have an intimate connection to their nation’s waters. Approximately one in eight Swedes owns a boat, one of the highest rates in the world,” said Tommi Salonen, Torqeedo’s vice president of sales. “Sweden is also a world ...

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ePropulsion sees sales and dealer growth

Electric outboard propulsion company ePropulsion says it has grown its U.S. dealer network by 60% in 2021. The company said in a press release this has resulted in a year-over-year sales increase for all ePropulsion motors of over 200% with sales of the Spirit series quadrupling. “We are thrilled by the increased interest in our motors both by consumers and ...

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ePropulsion secures new funding to pursue further research and development

Marine electric propulsion systems and services company ePropulsion has reportedly secured “tens of millions of dollars” through a B+ Series funding round.  The cash infusion came from investors including Lightspeed China Partners and other existing shareholders who believe in the potential of ePropulsion and marine electric propulsion innovations. ePropulsion has now sold over 12,000 units and achieved an annual sales ...

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GM buys stake in electric boat company

Pure Watercraft electric outboard

General Motors has acquired a 25% ownership stake in Pure Watercraft, a Seattle-based company that specializes in creating all-electric boating solutions. According to a GM press release, the collaboration between GM and Pure Watercraft advances a shared vision to promote sustainability through an expansion of zero-emissions mobility for future generations and reflects the holistic approach necessary for widespread EV adoption. ...

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Yamaha’s Harmo makes U.S. debut

Yamaha Marine introduced its HARMO electric outboard system to the U.S. market during the 2021 International Boatbuilders Exhibition and Conference (IBEX) in Tampa, Florida. Coupling a 48-volt power supply with a high-yield, low-drag 3.7-kilowatt motor, HARMO’s rim-drive electric motor and specially encased impeller provide an incredible 225 pounds of static thrust – the equivalent of a conventional 9.9-horsepower gas-powered motor. ...

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Yamaha HARMO System advances electric outboard design

Yamaha Marine HARMO electric outboard

Yamaha Marine says their new HARMO is a complete electric boat control system that combines advanced propulsion technology, environmental awareness, future vision and proven joystick control to provide high thrust and maneuverability. “HARMO is the perfect system for horsepower or internal-combustion restricted waterways,” said Ben Speciale, President, Yamaha Marine U.S. Business Unit. “Ultimately, it is up to our boat builder ...

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