Tag Archives: Discover Boating

Discover Boating launches 2015 marketing campaign

Discover Boating recently held a webinar to announce its 2015 marketing campaign, which will offer new strategies and build upon its 2014 successes. At the center of the campaign is the Stories of Discovery, which were a huge success last year with close to nine million views across the Internet. “We know that everyone has a boating story, so we ...

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Discover Boating launches 2015 campaign, announces marketing webinar

Discover Boating has kicked off its 2015 national advertising campaign with its Stories of Discovery documentary series. The series will be featured on multiple online outlets including YouTube, Facebook, Twitter, Clearstream and Sharethrough. The campaign will  have more than 10,000 websites driving traffic to DiscoverBoating.com. Discover Boating will also be hosting a webinar at 2 p.m. Eastern May 19 to ...

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New video vault provides fresh, organized content for industry

Discover Boating recently released its new video vault on DiscoverBoating.com. The vault’s purpose is to provide a home for fresh video content covering the boating lifestyle. Discover Boating has always housed videos on its website but the new vault organizes them in a way that is categorized by content type, such as Discover Boating’s Stories of Discovery, lifestyle videos, how-to ...

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Discover Boating brings press to British Virgin Islands

Garnering favorable coverage for the marine industry as a whole, the National Marine Manufacturers Association's Discover Boating arm organized a press flotilla in the British Virgin Islands resulting in a feature article in an upcoming issue of the widely circulated Coastal Living magazine. As part of the press adventure, which took place in November 2011, Coastal Living Editor-in-Chief Antonia van der Meer ...

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Grow Boating assessments fully restored

Following a recommendation from the Grow Boating Funding Task Force to the board of the National Marine Manufacturers Association, assessments for Grow Boating will be fully restored, effective Jan 1. The assessments had been temporarily reduced by 85 percent this past July as a new marketing strategy and analysis of the impact of the recession on consumers was developed. In ...

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Discover Boating’s new agency

With the news this week that Grow Boating, Inc. has selected OLSON as its agency-of-record for the re-launch of the Discover Boating marketing campaign, here’s some more information on the Minneapolis-based marketing firm that will be helping direct the effort to get more people on the water. OLSON employs more than 300 people and is one of the 10 largest ...

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