Tag Archives: Discover Boating

Discover Boating launches marketing campaign

The Discover Boating national marketing campaign is underway to empower new audiences to get out on the water. Campaign programming taps into emotional ROI (benefits of boating), experience (accessibility and excitement of the boating lifestyle), barrier breakdown (debunking myths about boat ownership) and education (functional information to make informed decisions). Keep an eye on your screens this summer for these ...

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Discover Boating launches Spanish language website

Discover Boating has launched a new Spanish language microsite to provide a resource for Hispanics looking for more information about getting started in boating – es.discoverboating.com. According to U.S. Census Bureau estimates, the Hispanic population in the U.S. continues to expand, reaching a record 58.6 million in 2017 and accounted for more than half of total U.S. population growth last ...

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Grow Boating adds social media resource section

Grow Boating has added a new social media implementation section to its industry resource center on GrowBoating.org. “Starting a conversation with your customers (and potential customers) through social media provides another way to build relationships,” said Grow Boating in a statement. Grow Boating has included tips and best practices for posting content on social media channels such as Facebook, Instagram and ...

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Discover Boating encourages participation with “Vacation on Demand”

Coming out of the Grow Boating Summit in December, attendees spanning boat, engine and accessory manufacturers as well as dealers and key industry partners, outlined Discover Boating’s critical role as the first marketing touchpoint for helping to attract the next generation of boat owners—those people who are first-time boat buyers.  As a result, Discover Boating is focusing its 2017 campaign on ...

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Discover Boating featured on Fox & Friends

Fox & Friends featured Discover Boating and ways to get on the water on Wednesday, May 31, reaching more than 1.8 million viewers across the country with an advertising value of more than $887,000, which is the approximate value if the segment was a paid ad. “Ellen Hopkins did a great job talking about ways to get started in the boating lifestyle ...

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Grow Boating study reveals 20 percent decline in first-time boat buyer sales

Grow Boating released today the full study on the First-Time Boat Buyer (FTBB). According to 2015 data from Info-Link, first-time buyers represent 33 percent of all boats sold in the U.S. – a nearly 20 percent decline since 2005. This decline is largely responsible for why the average boat owner continues to increase in age.  “While the recreational boating industry ...

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Summit votes to continue funding Discover Boating

A group of industry stakeholders have agreed to continue funding the Discover Boating campaign, citing its "ability and impact in attracting new boaters." Members of the Grow Boating Board of Directors, the National Marine Manufacturers Association’s Boat, Engine, and Marine Accessory and Component Division Boards, the Marine Retailer Association of America’s Board of Directors, and invited guests, unanimously agreed to ...

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Grow Boating Summit

This week in Chicago our industry held a Grow Boating Summit to discuss how we can continue to promote the boating lifestyle and grow our industry. There was a lot of support at the summit for the Discover Boating program and the group discussed how we can improve it. There are many perspectives on what we need to do. Below ...

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Marine Leadership Alliance honors Ed Atchley, Jim Lane with $10,000 Discover Boating donation

Grow Boating, Inc. announced Monday that the Marine Leadership Alliance has donated $10,000 to the national Discover Boating campaign, helping to fund the industry’s common goal of growing recreational boating. The gift is in honor and memory of two industry leaders who passed away earlier this year, Ed Atchley and Jim Lane. As dedicated professionals with long careers in boat ...

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