Tag Archives: Discover Boating

Discover Boating reaches next-generation boaters with media partnerships

Discover Boating has established a number of strategic media partnerships in 2022 as it works to amplify our industry's voice and maintain momentum and participation coming out of the pandemic. One of these partnerships is with Ebony Media, one of the most highly trafficked platforms and highly respected media, within the African American community. Through the partnership, Ebony is helping Discover Boating engage ...

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Discover Boating to host industry webinar

Discover Boating, powered by NMMA and MRAA, will be hosting a webinar on Thursday, Aug. 4, to learn more about its latest marketing campaign, “See You Out Here,” and how it’s working to attract the next generation of boaters while helping retain the influx of new boaters we’ve seen the past couple of years. The 60-minute webinar will outline the ...

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Discover Boating campaign gains TV exposure

Discover Boating’s See You Out Here campaign continues gaining exposure through its marketing efforts, including its television public service announcements (PSA) – a first for the campaign in an effort to extend Discover Boating’s reach to bring more potential boaters into the fold. According to the organization, the PSA has achieved strong results within several weeks of distribution. To date, ...

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Discover Boating Miami International Boat Show generates over $950 million in revenue

In a new economic impact report conducted by Thomas J. Murray & Associates, the 2022 Discover Boating Miami International Boat Show – a joint production from Informa Markets, the NMMA, and the International Yacht Brokers Association (IYBA) – generated more than $955 million, created over 5,000 jobs, and attracted 100,000 visitors during its five-day run over Presidents Day Weekend. “As the producers of ...

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NMMA releases demographic research

In partnership with agency partner, Cutwater, NMMA and MRAA conducted research that looked at the feelings and mindset of long-time boat owners, first-time boat owners and potential boat owners to be, their interests and key demographics. “We knew we couldn’t simply profile today’s boat owners to find the next generation. Given the shifts post-pandemic, and the overall cultural and demographic shifts ...

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Discover Boating sees increase in younger web traffic

In the last two years of extraordinary consumer demand for boating and outdoor recreation, Discover Boating, powered by the NMMA and Marine Retailers Association of the Americas (MRAA), saw its site traffic surge, reaching more than 5 million unique visitors for the first time in the brand’s history. And, while the industry is seeing a normalizing of new boat sales through Q1 2022 ...

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NMMA: New powerboat sales normalizing

NMMA National Marine Manufacturers Association

The NMMA reports new powerboat sales through Q1 2022 are showing signs of normalizing following two years of historic growth. In the first quarter, new powerboat retail sales totaled 54,000 units, down 20% compared to Q1 2021, while continuing to surpass pre-pandemic levels, up 20% from Q1 2019’s 45,000 units.  “Not surprisingly, we’re seeing sales begin to stabilize following extraordinary growth in ...

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Discover Boating launches ‘See You Out Here’ campaign

Discover Boating, powered by the NMMA and Marine Retailers Association of the Americas (MRAA), launched this month its new campaign, ‘See You Out Here’ across the U.S. and Canada. The campaign invites boaters of all backgrounds to explore life in, on, and under the water and in addition to its traditional run throughout spring and summer, will be extended year-round as ...

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Boat show fundraiser provides meals for 800 families

The Captain’s Table Gala returned to the Progressive Insurance Atlantic City Boat Show, presented by Discover Boating, on Thursday, March 3. The annual event, which began at the boat show in 2016, hosted 790 guests and raised over $55,000.Hosted by Let Us Eat, Please Inc. and the Community FoodBank of New Jersey, the Gala’s fundraiser will provide 165,000 meals, feeding 800 families ...

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Discover Boating hosts immersive press event

Discover Boating hosted an immersive, three-day press event in Duck Key, Fla. where a group of national consumer lifestyle media and influencers were introduced to a variety of boating activities from wakesurfing to riding personal watercraft, fishing and cruising. Attendees included editors and freelancers from top-tier outlets including: Good Housekeeping, SHAPE, USA Today/Afar, Conde Nast Traveler/The List, Men’s Health, Fatherly/ Gear Junkie and ...

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