Tag Archives: Discover Boating

Discover Boating launches Ultimate Boat Show Insider Guide

With many boat shows on pause for 2021, Discover Boating is launching a content collection to help guide boaters in the year ahead. The new Ultimate Boat Show Insider Guide features a round-up of new boats and boating gear, tips and useful information all in one place, specifically created to inspire and educate new and dedicated boat buyers. Topics range from advice ...

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Discover Boating offers free marketing materials

Discover Boating

With consumer demand for new boats surging across the country in 2020, and showing no signs of slowing down in 2021, this is a great time to nurture and engage newcomers as well as to continue acquiring new boaters.  Discover Boating B2B, the online industry resource center, offers free tools and marketing materials at your fingertips to help improve consumer ...

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Dealer Week launches today

Dealer Week launches

More than 930 dealership personnel have registered for Dealer Week 2020, the Marine Retailers Association of the Americas’ annual conference and expo, which kicks off online today. “When we began creating a plan for a virtual conference back in March, we believed that an online platform could extend the reach of our educational content significantly,” explained Matt Gruhn, MRAA President. ...

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Discover Boating partnership drives a million views

Us The Duo partners with Discover Boating

As part of the ‘Get On Board’ campaign, Discover Boating partnered with Us The Duo, the well-known, LA-based musical sensations with more than 7.6 million social followers. The influential husband-and-wife duo not only starred in the Get On Board video launched in conjunction with Take Me Fishing, but they also generated more than 1 million video views in one week. Us The Duo created long-form, ...

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Discover Boating’s Influencer Program attracts new audiences

Discover Boating sees record web traffic

Discover Boating's social media influencer program – which kicked off in June to bring awareness to boating – continues generating conversations among new, younger audiences and creating interactions around boating this summer when close-to-home outdoor recreation is in high demand. In fact, the amount of interactions garnered to date – 650,000 engagements (likes, comments, shares, views) – far surpassed the ...

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Discover Boating sees record web traffic

Discover Boating sees record web traffic

DiscoverBoating.com saw a 58% increase in total website visitors in July compared to the same period last year, which is a continued trend building upon the successes reported in May and June. In July, boating continued to be top of mind for many consumers as they searched for outdoor recreation options that naturally allow social distancing. The increased website traffic signals boating interest remains ...

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‘Get On Board’ campaign offers new social toolkit content

Discover Boating has updated its online toolkit with new visual assets, including a new boating video and social content for industry stakeholders to help amplify the "Get On Board" campaign launched in conjunction with Take Me Fishing. The movement and organization asks the industry to join together and keep boating and fishing top of mind during these last days of summer while also providing ...

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NMMA, MRAA form strategic partnership to expand Discover Boating

NMMA and MRAA today announced the merger of Grow Boating, Inc. into NMMA as part of a redefined strategic partnership between the two organizations. In addition, NMMA in Canada will work with the U.S.-based NMMA and MRAA to develop coordinated campaigns supporting a more unified North American brand.The efforts are designed to better-amplify and expand Discover Boating as the marine ...

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Discover Boating partners with social media influencers for promotion

As part of the “Get on Board” campaign, Discover Boating is working with social media influencers to inspire new audiences to enjoy boating and fishing this summer when close-to-home outdoor recreation is in high demand. To date eight out of 11 influencer partners have sparked nearly half a million meaningful engagements (likes, comments, shares, clicks, views, etc.) bringing awareness to ...

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Wake sport presentation shifts to safety advocacy

During his presentation "For the Love of Wake Sports" at the Discover Boating Experience during six 2020 NMMA boat shows, Zenon Bilas noticed a worrying trend among the audience. Few consumers knew anything about safety as it relates to wake sport driving and equipment. Bilas has set a course to change this. "There's very little information available on how to ...

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