Tag Archives: Discover Boating

‘Get On Board’ campaign offers new social toolkit content

Discover Boating has updated its online toolkit with new visual assets, including a new boating video and social content for industry stakeholders to help amplify the "Get On Board" campaign launched in conjunction with Take Me Fishing. The movement and organization asks the industry to join together and keep boating and fishing top of mind during these last days of summer while also providing ...

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NMMA, MRAA form strategic partnership to expand Discover Boating

NMMA and MRAA today announced the merger of Grow Boating, Inc. into NMMA as part of a redefined strategic partnership between the two organizations. In addition, NMMA in Canada will work with the U.S.-based NMMA and MRAA to develop coordinated campaigns supporting a more unified North American brand.The efforts are designed to better-amplify and expand Discover Boating as the marine ...

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Discover Boating partners with social media influencers for promotion

As part of the “Get on Board” campaign, Discover Boating is working with social media influencers to inspire new audiences to enjoy boating and fishing this summer when close-to-home outdoor recreation is in high demand. To date eight out of 11 influencer partners have sparked nearly half a million meaningful engagements (likes, comments, shares, clicks, views, etc.) bringing awareness to ...

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Wake sport presentation shifts to safety advocacy

During his presentation "For the Love of Wake Sports" at the Discover Boating Experience during six 2020 NMMA boat shows, Zenon Bilas noticed a worrying trend among the audience. Few consumers knew anything about safety as it relates to wake sport driving and equipment. Bilas has set a course to change this. "There's very little information available on how to ...

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Discover Boating sees record web traffic in May

Discover Boating saw some of its strongest performance and growth in May compared to the same period last year. Continuing and building on the successes reported in April, DiscoverBoating.com saw an unprecedented 279% growth in organic site traffic, which translates to more visitors coming to the website without clicking on an ad. With summer kicking off, boating is top of mind for ...

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New campaign touts fishing and boating for stress relief

Get On Board campaign launches

As COVID-19 continues to wear on Americans' mental health, Take Me Fishing and Discover Boating have launched a new public service campaign called Get On Board to raise awareness about the wellness benefits of fishing and boating. The campaign is informed by the latest consumer research from the Recreational Boating & Fishing Foundation (RBFF), the national nonprofit organization behind the ...

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Discover Boating Canada launches new site to navigate COVID

With news of Canada’s pleasure boating restrictions being lifted and the season ramping up, DiscoverBoating.ca has launched two new pages to help Canadian boaters find the latest information on enjoying boating while navigating COVID-19 guidelines.  Boating During COVID-19 features guidelines set by Transport Canada and includes helpful, printable infographics for NMMA Canada members to use in their businesses and share with ...

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Discover Boating launches interactive COVID-19 access map

Discover Boating has launched an interactive map to help boaters get on the water during the COVID-19 pandemic. With boating access restrictions varying between states and changing daily, the new tool allows boaters to easily determine the status of their go-to waterways and access points. To see the latest status of public water access points, boat landings, and ramps, simply ...

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Boating and fishing industries unite for summer marketing

Today, RBFF and NMMA announced the creation of an industry-wide marketing campaign to launch this summer as states start to relax stay-at-home restrictions. With the industry working to rebuild coming out of COVID-19-related quarantine, the campaign will share the restorative power of recreational boating and fishing at a time when the wellbeing of Americans is front and center. “Consumer insights show ...

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Discover Boating reports strong web traffic boost

Despite circumstances surrounding COVID-19, Discover Boating is seeing strong performance and growth over the past year, providing early indicators around consumer interest. The campaign’s quick pivot to ensure a more empathetic and purpose-driven voice, its data-driven approach to content, and strategic site optimization are working hand-in-hand to connect with consumers in a meaningful way.  The Discover Boating team is tapping into ...

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