Tag Archives: Discover Boating

Women’s Health highlights boating, water sports as summer’s must-try activities

As a result of Discover Boating’s recent media pitches, Women’s Health magazine online (reach: 4 million unique monthly visitors) featured a number of water sports to try this summer and encouraged readers to visit DiscoverBoating.comto learn more. Below is an excerpt from the article, “20 Cool Water Sports You Should Totally Try This Summer.” Swimming, surfing, snorkeling, and all of the other ways ...

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NMMA report indicates continued sales momentum

The NMMA announced continued momentum of boat sales and boating demand propelled by the COVID-19 pandemic. New boat sales, which reached a 13-year high in 2020, remain at elevated levels – with sales through March 2021 up 30% compared to the 2020 average; demand is at an all-time high as Americans take to the water in record numbers; and dealers are selling ...

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Discover Boating traffic up 37% heading into summer

Boating is top of mind as consumers continue seeking fun ways to get outside to relax and reconnect with loved ones. Discover Boating is helping driving interest in boating with recent traffic growth to DiscoverBoating.com by those looking for boating tips/resources, ways to get on the water and learn more about the boating lifestyle. DiscoverBoating.com site traffic is up 37% year to ...

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Wellness is the focus of National Fishing and Boating Week ‘Get On Board’ Campaign

A new study from Take Me Fishing and Discover Boating uncovers a wellness deficit in America as recreational activities begin reopening amid improving public health conditions. Based on the findings, the two outdoor recreation organizations are launching their summer-long Get On Board campaign this National Fishing and Boating Week (NFBW), June 5 through 13, to help Americans from all walks of life fill their wellness deficits by experiencing the ...

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NMMA names new creative, media agency for Discover Boating

As part of the Discover Boating brand evolution strategy recently shared by NMMA and MRAA, independent creative and media agency Cutwater has been selected to lead development of the Discover Boating brand platform and consumer campaign. The agency will report to the NMMA team as part of the consumer-facing awareness work the association manages on behalf of the industry's Discover Boating initiative. "As a ...

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Discover Boating B2B offers boat show guide

Last month, Discover Boating launched the Ultimate Boat Show Insider Guide – a content collection with helpful tips and information for consumers – as one way to connect with boat show enthusiasts during a year when many boat shows are on pause. Industry stakeholders are encouraged to share the guide on social channels, websites and in emails to engage with consumers and ...

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Discover Boating launches Ultimate Boat Show Insider Guide

With many boat shows on pause for 2021, Discover Boating is launching a content collection to help guide boaters in the year ahead. The new Ultimate Boat Show Insider Guide features a round-up of new boats and boating gear, tips and useful information all in one place, specifically created to inspire and educate new and dedicated boat buyers. Topics range from advice ...

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Discover Boating offers free marketing materials

Discover Boating

With consumer demand for new boats surging across the country in 2020, and showing no signs of slowing down in 2021, this is a great time to nurture and engage newcomers as well as to continue acquiring new boaters.  Discover Boating B2B, the online industry resource center, offers free tools and marketing materials at your fingertips to help improve consumer ...

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Dealer Week launches today

Dealer Week launches

More than 930 dealership personnel have registered for Dealer Week 2020, the Marine Retailers Association of the Americas’ annual conference and expo, which kicks off online today. “When we began creating a plan for a virtual conference back in March, we believed that an online platform could extend the reach of our educational content significantly,” explained Matt Gruhn, MRAA President. ...

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Discover Boating partnership drives a million views

Us The Duo partners with Discover Boating

As part of the ‘Get On Board’ campaign, Discover Boating partnered with Us The Duo, the well-known, LA-based musical sensations with more than 7.6 million social followers. The influential husband-and-wife duo not only starred in the Get On Board video launched in conjunction with Take Me Fishing, but they also generated more than 1 million video views in one week. Us The Duo created long-form, ...

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