Tag Archives: Discover Boating

NMMA reports strong crowds for 2023 Minneapolis Boat Show

The sold out 2023 Discover Boating Minneapolis Boat Show, in partnership with Progressive Insurance, ended recently, attracting nearly 24,000 attendees. Continuing the trend, the NMMA is hearing from exhibitors of sales and new leads generated at the nation’s largest collection of freshwater boats in the country. “Minnesota Inboard was encouraged by the Discover Boating Minneapolis Boat Show. The quality of the ...

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Winter boat shows kick off in Chicago and Atlanta

The Discover Boating Chicago Boat Show, in partnership with Progressive Insurance, kicked off on Jan. 11 at the McCormick Place. The Discover Boating Atlanta Boat Show begins at the Georgia World Congress Center Jan. 12 and runs through Sunday, Jan. 15. Both events are returning after a two-year hiatus. Discover Boating is testing new activations in both markets. The new ...

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Nashville Boat Show kicks off

Winter boat show season kicks off today in Music City with the return of the Discover Boating Nashville Boat Show, in partnership with Progressive Insurance. The show runs through Sunday, Jan. 8. 2023 Discover Boating boat and sport shows will feature the brand’s visual identity both onsite and online, while providing a more connected experience for attendees and exhibitors with ...

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Judges announced for 2023 Minneapolis Innovation Awards

Minneapolis Innovation Awards 2023

The NMMA and Boating Writers International (BWI) announced the panel of judges set to evaluate product entries for the 2023 Discover Boating Minneapolis Boat Show Innovation Awards. Innovation Award winners will be announced Wednesday, January 18 during the boat show’s Sneak Peek Evening. The Innovation Awards judges’ committee is comprised of BWI members who perform product testing throughout the year and have specific expertise ...

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Discover Boating Chicago Boat Show makes return after hiatus

Show floor of the Chicago Boat Show.

The Discover Boating Chicago Boat Show, in partnership with Progressive Insurance, will be returning to McCormick Place Jan. 11-15, following a two-year hiatus. As one of Chicago’s most iconic events and a Midwest boating destination, the 2023 Chicago Boat Show is ready to welcome boating enthusiasts of all ages and backgrounds to discover why life is better on the water. ...

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Trade registration open for 2023 boat shows

Trade registration for NMMA’s 2023 Discover Boating boat shows is now available to industry representatives and stakeholders. The digital NMMA Marine Trade Credential will provide access to all NMMA consumer events, excluding the Discover Boating Miami International Boat Show, which should be handled through Informa Markets. NMMA show trade registration is complimentary to NMMA members and open to non-members for ...

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Boat Finder explained in latest Marine Minute

Ahead of the 2023 Discover Boating boat show season, NMMA launched the digital platform, Discover Boating Boat Finder. NMMA’s vice president of strategy, Alisdair Martin, walks through this new platform in the latest episode of Marine Minute. Key highlights include: Modern search functionality, users can efficiently isolate brands and models that match their very specific needs, getting them to their desired product ...

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Discover Boating campaign brings in new boaters

Last spring, Discover Boating set out to engage the next generation of boaters while continuing to retain newcomers and legacy boaters through its ‘See You Out Here’ campaign. Supported by a comprehensive marketing strategy, the campaign made an impact in attracting younger, more diverse boaters as demonstrated by the 145% increase in website visitors ages 18-44 and 31% increase in female users compared to ...

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Entries open for 2023 Minneapolis Innovation Awards

The Discover Boating Minneapolis Boat Show, in partnership with Progressive Insurance, is now accepting entries to the 2023 Minneapolis Innovation Awards program. The Minneapolis Innovation Awards celebrate excellence and innovation in four product categories: aluminum fishing boats, fiberglass fishing boats, pontoon boats, and furnishings.  Innovation Award entrants gain valuable product exposure, including: Innovation Award signage—identifies product as cutting-edge to the public and ...

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Discover Boating highlights influencer partnerships

To engage the next generation of boaters and inspire younger, more diverse audiences to experience life on the water, Discover Boating partnered with a fleet of social content creators to help amplify industry voice among their follower bases. Discover Boating’s influencer marketing campaign included dozens of Instagram and TikTok creators and generated nearly 50 million consumer impressions (the number of times ...

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