Tag Archives: Discover Boating

Discover Boating launches final episode in its five-part digital video series

Discover Boating launched the final episode in its five-part digital video series ‘Boating Basics: Pro Tips’ powered by Progressive. The final episode, "5 Essential Rules of the Water,” is a quick guide to learning the general boating “rules of the road” - from proper boating terms to maneuvering regulations and simple etiquette tips. Industry stakeholders are encouraged to share the ...

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2022 MIBS Innovation Awards issues call for entries

The 2022 Discover Boating Miami International Boat Show Innovation Awards program is now accepting submissions. The program provides the opportunity for eligible exhibitors to enter new products into 22 product categories. The program is eligible to contracted Miami Boat Show exhibitors who meet the program rules and regulations. Deadline for entries is January 13, 2022. Interested in learning more? Visit the Miami Innovation Awards ...

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Discover Boating launches boat driving tips video

Discover Boating launched its fourth episode in the five-part digital video series ‘Boating Basics: Pro Tips’ powered by Progressive®. The video, “Driving a Boat: 6 Tips for Operating with Confidence” covers the essentials on how to operate, steer and avoid collisions, while also providing tips on handling different scenarios such as wind, waves and currents. The 'Boating Basics: Pro Tips' video series, ...

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Discover Boating unveils brand evolution plan, MIBS integration

Discover Boating®, powered by the NMMA and Marine Retailers Association of the Americas (MRAA), revealed today the first of its three-phase brand evolution: a new Discover Boating logo and a re-brand of the Miami International Boat Show to Discover Boating®; Miami International Boat Show®. The brand evolution will further the NMMA and MRAA’s Discover Boating industry growth strategy to attract the ...

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Discover Boating launches second episode of five-part digital video series

Discover Boating launched its second episode in the new five-part digital video series ‘Boating Basics: Pro Tips’ powered by Progressive, to support ongoing efforts around boater engagement and education. The latest episode in the series, “9 Easy Steps to Launching Your Boat,” focuses on best practices for launching a boat, which can be an exciting, yet intimidating process for new ...

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Discover Boating generates strong engagement

Discover Boating sparked interest and encouraged participation in boating this summer – and with help from its influencer partners creating and posting compelling content – gained nearly 400 NEW Instagram followers during the month of August. Instagram profile actions were also up 82% compared to the previous month in July. That indicates people were interested in learning more after they saw a social ...

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Discover Boating launches new state-by-state safety map

Discover Boating launched a new interactive state-by-state safety map, providing boaters an easy-to-use tool to find everything they need to know about boating safety, life jacket and education course requirements, and licenses needed in their state before getting on the water. Help promote safe and responsible boating practices as many take advantage of the final days of the boating season for ...

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Discover Boating launches new video series

Discover Boating is launching a new digital video series, ‘Boating Basics: Pro Tips,’ powered by Progressive®, on its YouTube channel to engage and educate boaters. The first video debut, “Preparing for a Day on the Water,” features a pre-departure boating checklist all boaters should have every time they pull off the dock. This critical checklist includes U.S. Coast Guard required ...

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NMMA names new VP of marketing

NMMA announced the hire of Kevin M. Williams as vice president of marketing. In this new role created in support of the NMMA’s strategic plan to expand the market for recreational boating, Williams will oversee the industry's Discover Boating campaign and the integration of the Discover Boating brand with boat shows. This includes all of NMMA’s paid media, digital marketing, ...

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Social media influencers ‘Get On Board’ this summer

Get On Board Boating Campaign

A fleet of social media influencers from all walks of life are helping Discover Boating encourage people to "Get On Board"--and on the water--this summer. The program, which kicked off in May, is driving interest and participation in boating among new, younger and more diverse audiences. To date, influencer partners have generated millions of interactions (likes, shares, comments, views and clicks) and impressions (the ...

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