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Tag Archives: Discover Boating

Longtime NMMA CMO Carl Blackwell steps down

NMMA today announced that Carl Blackwell, its longtime chief marketing officer and president of Discover Boating, has decided to step down. The move comes as the Discover Boating campaign reaches key milestones and hits its stride in attracting new boaters to the boating lifestyle. The association has tapped Ellen Bradley, NMMA chief communications officer, to lead both marketing and communications. ...

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Discover Boating highlights 2019 accomplishments

Discover Boating invited people to take a look back at this year’s Discover Boating marketing efforts to see how the industry-wide campaign is helping reach new boaters, in a recent "Year in Review." See the full post from Discover Boating below: Introduced new people to the boating lifestyleThis year’s digital advertising campaign, known as Awesome Bay, reached the right people in ...

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Get Social with Discover Boating

Discover Boating has partnered with Thumbstopper to make it easy to get on board with social media. The Get Social with Discover Boating program is a FREE service that: Automatically posts engaging, relevant boating lifestyle content that seamlessly blends in with social media posts on your Facebook business page. Offers access to a library of boating lifestyle posts you can ...

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PEOPLE features Discover Boating in an online article

PEOPLE featured Discover Boating in an online article, “Want to Be Happier? Live Near Water, Research Shows” as a result of the campaign’s ongoing media relations efforts. The website draws more than 43 million unique visitors per month, and the story includes research findings from Dr. Wallace J. Nichols, author of Blue Mind, the bestselling book on the scientific connection ...

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Discover Boating earns major media mentions

Discover Boating was featured in Men’s Journal and subsequently on MSN.com as a result of the campaign’s earned media relations efforts to drive positive coverage of Discover Boating in national consumer lifestyle publications. The article, “Summer Getaways: The Best Boating Destinations in America,” highlights some of the top boating destinations across the country, and cites Discover Boating as an expert ...

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RBFF launches new tools to increase fishing participation

The Recreational Boating & Fishing Foundation (RBFF) has put a call out for all stakeholders in the marine industry to take advantage of its new fishing license and boat registration tool. The Fishing License & Boat Registration Website Plugin tool is embeddable on stakeholder websites, bringing essential license and registration information straight to consumers. On any site where the tool is ...

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Your brain on a boat (it’s better)

The next time a non-boater asks why you like boating so much, you don’t have to search for just the right words to describe how you feel. You can just say there is scientific proof the mere sight, smell or sound of water triggers a biological response that lowers cortisol (your body’s stress hormone), increases serotonin (the “happy” chemical”), and ...

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Discover Boating launches marketing campaign

The Discover Boating national marketing campaign is underway to empower new audiences to get out on the water. Campaign programming taps into emotional ROI (benefits of boating), experience (accessibility and excitement of the boating lifestyle), barrier breakdown (debunking myths about boat ownership) and education (functional information to make informed decisions). Keep an eye on your screens this summer for these ...

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Discover Boating launches Spanish language website

Discover Boating has launched a new Spanish language microsite to provide a resource for Hispanics looking for more information about getting started in boating – es.discoverboating.com. According to U.S. Census Bureau estimates, the Hispanic population in the U.S. continues to expand, reaching a record 58.6 million in 2017 and accounted for more than half of total U.S. population growth last ...

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Grow Boating adds social media resource section

Grow Boating has added a new social media implementation section to its industry resource center on GrowBoating.org. “Starting a conversation with your customers (and potential customers) through social media provides another way to build relationships,” said Grow Boating in a statement. Grow Boating has included tips and best practices for posting content on social media channels such as Facebook, Instagram and ...

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