Tag Archives: Discover Boating

Discover Boating generates strong engagement

Discover Boating sparked interest and encouraged participation in boating this summer – and with help from its influencer partners creating and posting compelling content – gained nearly 400 NEW Instagram followers during the month of August. Instagram profile actions were also up 82% compared to the previous month in July. That indicates people were interested in learning more after they saw a social ...

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Discover Boating launches new state-by-state safety map

Discover Boating launched a new interactive state-by-state safety map, providing boaters an easy-to-use tool to find everything they need to know about boating safety, life jacket and education course requirements, and licenses needed in their state before getting on the water. Help promote safe and responsible boating practices as many take advantage of the final days of the boating season for ...

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Discover Boating launches new video series

Discover Boating is launching a new digital video series, ‘Boating Basics: Pro Tips,’ powered by Progressive®, on its YouTube channel to engage and educate boaters. The first video debut, “Preparing for a Day on the Water,” features a pre-departure boating checklist all boaters should have every time they pull off the dock. This critical checklist includes U.S. Coast Guard required ...

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NMMA names new VP of marketing

NMMA announced the hire of Kevin M. Williams as vice president of marketing. In this new role created in support of the NMMA’s strategic plan to expand the market for recreational boating, Williams will oversee the industry's Discover Boating campaign and the integration of the Discover Boating brand with boat shows. This includes all of NMMA’s paid media, digital marketing, ...

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Social media influencers ‘Get On Board’ this summer

Get On Board Boating Campaign

A fleet of social media influencers from all walks of life are helping Discover Boating encourage people to "Get On Board"--and on the water--this summer. The program, which kicked off in May, is driving interest and participation in boating among new, younger and more diverse audiences. To date, influencer partners have generated millions of interactions (likes, shares, comments, views and clicks) and impressions (the ...

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Women’s Health highlights boating, water sports as summer’s must-try activities

As a result of Discover Boating’s recent media pitches, Women’s Health magazine online (reach: 4 million unique monthly visitors) featured a number of water sports to try this summer and encouraged readers to visit DiscoverBoating.comto learn more. Below is an excerpt from the article, “20 Cool Water Sports You Should Totally Try This Summer.” Swimming, surfing, snorkeling, and all of the other ways ...

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NMMA report indicates continued sales momentum

The NMMA announced continued momentum of boat sales and boating demand propelled by the COVID-19 pandemic. New boat sales, which reached a 13-year high in 2020, remain at elevated levels – with sales through March 2021 up 30% compared to the 2020 average; demand is at an all-time high as Americans take to the water in record numbers; and dealers are selling ...

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Discover Boating traffic up 37% heading into summer

Boating is top of mind as consumers continue seeking fun ways to get outside to relax and reconnect with loved ones. Discover Boating is helping driving interest in boating with recent traffic growth to DiscoverBoating.com by those looking for boating tips/resources, ways to get on the water and learn more about the boating lifestyle. DiscoverBoating.com site traffic is up 37% year to ...

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Wellness is the focus of National Fishing and Boating Week ‘Get On Board’ Campaign

A new study from Take Me Fishing and Discover Boating uncovers a wellness deficit in America as recreational activities begin reopening amid improving public health conditions. Based on the findings, the two outdoor recreation organizations are launching their summer-long Get On Board campaign this National Fishing and Boating Week (NFBW), June 5 through 13, to help Americans from all walks of life fill their wellness deficits by experiencing the ...

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NMMA names new creative, media agency for Discover Boating

As part of the Discover Boating brand evolution strategy recently shared by NMMA and MRAA, independent creative and media agency Cutwater has been selected to lead development of the Discover Boating brand platform and consumer campaign. The agency will report to the NMMA team as part of the consumer-facing awareness work the association manages on behalf of the industry's Discover Boating initiative. "As a ...

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