The 2023 Discover Boating Norwalk Boat Show, in partnership with Progressive Insurance, opens today at Norwalk Cove Marina and runs through Sunday, Sep. 24, 2023. The boat show returns with more boats and more innovations for attendees to shop, plus a host of on-water experiences, free educational opportunities, and entertainment to engage both new boaters and returning customers in the boating ...
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NMMA moves HQ to Washington D.C.
The NMMA announced the relocation of its headquarters to Washington D.C. as the association continues to expand its advocacy work. The NMMA’s previous headquarters were in Chicago, which will continue to serve as a strategic hub for key departments including membership and market expansion. While the NMMA has had a Washington, D.C. office for more than 40 years, its new ...
Read More »Discover Boating launches TV PSA campaign
Last month, Discover Boating, in collaboration with Progressive Insurance, launched a television public service announcement (PSA) campaign to increase awareness of boating safety and provide resources for people looking to get started in boating. The PSAs, which feature videos from the Safety Basics Video Series as well as the See You Out Here “Anthem” spot, have generated more than $750,000 in donated media value ...
Read More »Discover Boating seeks product video from manufacturers
Discover Boating is looking for new running footage of several different boat types which will be used in Discover Boating creative and media b-roll. With NMMA member help, Discover Boating will be updating its video assets to promote the variety of new boat types available to consumers.The process to submit footage is easy: Submit your footage here by simply dragging and dropping ...
Read More »Discover Boating Canada debuts ‘Dealer Finder’ tool
Discover Boating, powered by NMMA and the Marine Retailers Association of the Americas (MRAA), announced the expansion of its popular Dealer Finder tool in the U.S. with the launch of the new Canadian Dealer Finder on DiscoverBoating.ca. This tool conveniently connects boat-buying consumers directly with nearby dealers. Click here to visit the new Canadian Dealer Finder Since launching the Dealer Finder in the ...
Read More »Discover Boating hosts immersive press event in Charleston
Earlier this month, Discover Boating, in partnership with Progressive Insurance, hosted an immersive press event in Charleston, S.C. with national consumer lifestyle media and content creators participating in a variety of boating activities to generate boating-related content and stories. During the three-day event, attendees took to the water to learn safety basics from expert captains and local pros on the picturesque waterways of ...
Read More »Discover Boating partners with Black Boaters Summit
The inaugural Black Boaters Summit, which took place June 18-19 at 31st Harbor in Chicago, brought together boating enthusiasts, industry leaders, and advocates for an event celebrating diversity, inclusion, and excellence on the water. Discover Boating, powered by MRAA and NMMA, partnered with the Summit to help promote diversity, representation and equal opportunities within the boating industry. “We are excited to support the Black Boaters ...
Read More »National Fishing and Boating Week returns this week
National Fishing and Boating Week officially kicked off this week on June 3 and runs through Sunday, June 11. The NMMA and many other industry stakeholders are encouraging all industry members to spread the word and participate. Five ways to participate: Share Discover Boating’s resources to celebrate boating and fishing. Visit the American Sportfishing Association to download the #FishingShareTheFun industry resources. Share the ...
Read More »Discover Boating continues digital video series
During National Safe Boating Week (NSBW) May 20-26, Discover Boating launched a new episode in its five-part digital video series in partnership with Progressive Insurance, “Discover Boating Safety Basics” to support ongoing efforts around boater engagement and retention. In episode two, “Celebrate Safely,” boaters will learn simple tips to enjoy themselves on the water while prioritizing safety. The video covers ...
Read More »Discover Boating launches summer media campaign
Discover Boating, powered by the NMMA and Marine Retailers Association of the Americas (MRAA), has launched its ‘See You Out Here’ marketing campaign across the U.S. and Canada. The campaign is rooted in research and focuses on expanding the market for boating by attracting the next generation and retaining current boaters. In addition to its traditional run throughout spring and summer, the ...
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