Digital
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Top News
MIASF names digital media specialist
The Marine Industries Association of South Florida (MIASF) announced the addition of Megan Murchie to its team as the new…
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Top News
BoatBot debuts new app
Driven by their own challenges with boat maintenance – David and Maryann Johndrow, seasoned boaters and technology innovators – have…
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Top News
Trader Interactive expands marine marketplace, rebrands Boatline to Boatmart
Trader Interactive announced a major expansion of its marine marketplace, including a doubling of boat inventory and dealer partnerships over…
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News
Boatyard launches customer portal
Boatyard, a customer experience platform in the boating industry, announced the launch of their new Customer Portal product, a software-as-a-service…
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Blog Spotlight
Keep your digital brand recognizable for your shoppers
By Sarah Prellwitz If you manage multiple store locations for your dealership, you understand the importance of maintaining a consistent…
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News
KnowWake announces new business portal
KnowWake, a first-of-its-kind, free waterway navigation app powered by real-time updates from the community, announced the official launch of its…
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Dealers
MarineMax recognized for online sales during SEA Awards
MarineMax announced receiving a Sitecore Experience Award (SEA) honorable mention in the ‘Phy-gital’ category for its work with Sagepath, a digital marketing and…
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Blog Spotlight
How can you improve online marketing? Make it personal
By Ezequiel Arredondo Are you struggling to connect with your online audience? Does it seem as though even the most…
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Manufacturers
Accon Marine launches new e-commerce website
Accon Marine, manufacturer of flush-mounted lights and deck hardware, including its innovative Pop-Up line, has launched a new website. The…
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Blog Spotlight
Want to strengthen your customer service? Use social media
By Ezequiel Arredondo We’ve said it before, and we’ll gladly say it again: Shoppers contact your dealership to shop for…
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