Digital
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Best Practices
Maximizing Word-of-Mouth in the Digital Age
Word-of-mouth has always been retail’s most persuasive force. But today, it doesn’t travel by coffee chats or chance encounters alone—it…
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Top News
MIASF names digital media specialist
The Marine Industries Association of South Florida (MIASF) announced the addition of Megan Murchie to its team as the new…
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Top News
BoatBot debuts new app
Driven by their own challenges with boat maintenance – David and Maryann Johndrow, seasoned boaters and technology innovators – have…
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Top News
Trader Interactive expands marine marketplace, rebrands Boatline to Boatmart
Trader Interactive announced a major expansion of its marine marketplace, including a doubling of boat inventory and dealer partnerships over…
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News
Boatyard launches customer portal
Boatyard, a customer experience platform in the boating industry, announced the launch of their new Customer Portal product, a software-as-a-service…
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Blog Spotlight
Keep your digital brand recognizable for your shoppers
By Sarah Prellwitz If you manage multiple store locations for your dealership, you understand the importance of maintaining a consistent…
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News
KnowWake announces new business portal
KnowWake, a first-of-its-kind, free waterway navigation app powered by real-time updates from the community, announced the official launch of its…
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Dealers
MarineMax recognized for online sales during SEA Awards
MarineMax announced receiving a Sitecore Experience Award (SEA) honorable mention in the ‘Phy-gital’ category for its work with Sagepath, a digital marketing and…
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Blog Spotlight
How can you improve online marketing? Make it personal
By Ezequiel Arredondo Are you struggling to connect with your online audience? Does it seem as though even the most…
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Manufacturers
Accon Marine launches new e-commerce website
Accon Marine, manufacturer of flush-mounted lights and deck hardware, including its innovative Pop-Up line, has launched a new website. The…
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Blog Spotlight
Want to strengthen your customer service? Use social media
By Ezequiel Arredondo We’ve said it before, and we’ll gladly say it again: Shoppers contact your dealership to shop for…
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Columns
Let’s get digital!
By Adam Quandt Go digital, improve your digital footprint, digital, digital, digital! That’s likely what you’ve been hearing for years…
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Manufacturers
Tige launches virtual experience
Tige Boats, Inc. recently launched the next-gen and first of its kind Virtual Experience, bringing together boaters worldwide to engage…
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Blog Spotlight
Show customers you care — digitally!
By Lauren Labunsky The holidays are here and it’s a great time of year to truly focus on how your…
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Blog Spotlight
Outshine competitors on the search engine
By Lauren Labunsky Dealers may often wonder – what’s the need to have both Search Engine Optimization (SEO) and Search…
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Blog Spotlight
Creating content that converts
In the marketing world we always hear the phrase, “Content is King.” We see that ways of consuming content, from…
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Columns
The digital marketing strategy every dealer, broker and manufacturer should be using in 2018
Have you ever been on the Internet and noticed ads following you around everywhere you go? Then, you remember you’d…
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