Tag Archives: Digital

Keep your digital brand recognizable for your shoppers

By Sarah Prellwitz If you manage multiple store locations for your dealership, you understand the importance of maintaining a consistent brand experience across all locations. After all, it doesn’t bode well for your brand’s reputation if customers have a vastly different experience when they visit another location. The expectation for brand continuity extends to your online presence. Odds are, your ...

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KnowWake announces new business portal

KnowWake, a first-of-its-kind, free waterway navigation app powered by real-time updates from the community, announced the official launch of its Business Portal and KnowWake Ads. With over 8,000 businesses and points-of-interest (POIs) currently available to be claimed, business owners can now increase their visibility and connect with new and existing customers. This B2B tool focuses on mobile-advertising, gaining customer attention ...

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MarineMax recognized for online sales during SEA Awards

MarineMax announced receiving a Sitecore Experience Award (SEA) honorable mention in the 'Phy-gital' category for its work with Sagepath, a digital marketing and technology company. SEA selected the entry from more than 140 submissions, recognizing MarineMax's Exclusive Sales Event - Online Experience. "We have some of the most innovative customers and partners in the world leveraging our platform to implement digital-first strategies that ...

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How can you improve online marketing? Make it personal

By Ezequiel Arredondo Are you struggling to connect with your online audience? Does it seem as though even the most carefully crafted ads fall short of achieving your marketing goals? If your ad campaign ROI isn’t where you need it to be, take a long, hard look at who is seeing your ads and whether your ad content fulfills the ...

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Accon Marine launches new e-commerce website

Accon Marine Site

Accon Marine, manufacturer of flush-mounted lights and deck hardware, including its innovative Pop-Up line, has launched a new website. The domain remainswww.acconmarine.com. The reimagined website showcases Accon's numerous products in a simple, user-friendly interface. Intuitive navigation and a robust search engine make finding the perfect part fast and easy. Detailed information is offered for each item, including photos and downloadable ...

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Want to strengthen your customer service? Use social media

By Ezequiel Arredondo We’ve said it before, and we’ll gladly say it again: Shoppers contact your dealership to shop for boat models, but they stay for the customer service. As the buying process becomes increasingly digital, how does this impact dealers’ approach to serving their customers? It turns out consumers have an increased expectation for boat dealers to provide digital ...

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Let’s get digital!

By Adam Quandt Go digital, improve your digital footprint, digital, digital, digital! That’s likely what you’ve been hearing for years now frommarketing specialists, colleagues around the industry and the world at large. While an emphasis on embracing the digital landscape has been increasingly important for dealerships each year, the events of the ongoing pandemic have kicked a need for digital ...

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Tige launches virtual experience

Tige Boats, Inc. recently launched the next-gen and first of its kind Virtual Experience, bringing together boaters worldwide to engage with Tige Boats and ATX Surf Boats on a whole new level. In a modernized world where consumers are online for day-to-day research and shopping, the Virtual Experience allows boat buyers and enthusiasts to experience the Tige/ATX brands, innovations, and ...

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Show customers you care — digitally!

By Lauren Labunsky The holidays are here and it’s a great time of year to truly focus on how your dealership is showing customers that you care about them. This could include things like excellent customer service, a special gift or offer, a holiday-themed sale or event, and more. But just as so much of the customer journey has moved ...

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Outshine competitors on the search engine

By Lauren Labunsky Dealers may often wonder – what’s the need to have both Search Engine Optimization (SEO) and Search Engine Marketing (SEM)? If one of these digital marketing tools is at work for the dealership’s digital strategy, isn’t that enough? Doesn’t that mean the dealership website will appear at the top of the search engine results page (SERP), whether ...

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