Despite circumstances surrounding COVID-19, Discover Boating is seeing strong performance and growth over the past year, providing early indicators around consumer interest. The campaign’s quick pivot to ensure a more empathetic and purpose-driven voice, its data-driven approach to content, and strategic site optimization are working hand-in-hand to connect with consumers in a meaningful way. The Discover Boating team is tapping into ...
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Choose the right texting solution for your dealership
Sponsored Content By Robert Grant, CDK Global Lightspeed It’s no secret that texting has become the preferred way to communicate. In fact, 78 percent of U.S. consumers say that receiving a text message is the fastest way to reach them for important service updates and purchases. That’s why your dealership needs a texting solution. But what do you need to ...
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