Tag Archives: digital marketing

As with any new social media trend, it’s important to tread lightly and not completely alter your marketing plan when considering its use in your business. That being said, it is worth taking note when a platform begins to gain significant traffic. Take Snapchat, for example. According to recent data from the social network, viewers are watching 4 billion videos ...

The boating industry has been facing a longstanding and continual decline in new boat buyers. This point has been made multiple times over the last several years, but it seems as if it is falling on deaf ears since very little marketing changes have been made. According to Jack Ellis of Info-Link, the percentage of new boat buyers under the ...

When attempting to reach new buyers, marine businesses need to be where those customers are rather than stay where they have always been and hope new customers show up. Robalo Boats knew this when launching its new 16-foot walkaround center console and decided to find a unique way to reach those people. Robalo launched the R160 on social media as well ...

As impressed as I am with Google and all they do, did you know search engines are blind? They are incapable of viewing images on websites. It’s in fact the website’s responsibility to name and describe exactly what an image is for the search engines to read. Without proper image optimization, search engines are left to believe your website is ...

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com. 1. Florida leads nation in boating fatalities With 581 crashes and 70 deaths in 2014, Florida tops the list of boating accidents and fatalities, according to U.S. Coast Guard ...

In our March issue, we will offer readers five dos and three don’t’s to online marketing. However, I wanted to get a bit granular and look at the content of what we should be posting online instead of when and how we post. 1. Make your posts interesting If all you are publishing is status updates with announcements or sales ...

MINNEAPOLIS — The Marine Retailers Association of the Americas and ARI Network Services, Inc. (ARI) have extended their partnership for a second consecutive year to offer MRAA members eight more complimentary, educational webinars on digital marketing throughout 2015. The Digital Marketing Master Series is designed to deliver a clear ROI for MRAA members’ digital marketing efforts and demystify today’s technology ...

Can you still generate organic reach for your company on Facebook? That's the big question lately as the social media giant once again tweaked its algorithms, which has resulted in a precipitous drop in reach for most companies. This is a big deal for the marine industry as more and more companies are relying on Facebook as a key part ...