Home » Tag Archives: digital marketing (page 7)

Tag Archives: digital marketing

Amazon files lawsuit against users selling fake reviews

The Internet has been described as the new “word of mouth,” particularly with the advent of online reviews. You can see in real time just what other people thank about a business’s services or products, positive or negative. So if someone is providing false information in an online review, it should be treated with the same severity of slander or ...

Read More »

Snapchat users view four billion videos a day

As with any new social media trend, it’s important to tread lightly and not completely alter your marketing plan when considering its use in your business. That being said, it is worth taking note when a platform begins to gain significant traffic. Take Snapchat, for example. According to recent data from the social network, viewers are watching 4 billion videos ...

Read More »

Investment in digital media sparks rewards

When attempting to reach new buyers, marine businesses need to be where those customers are rather than stay where they have always been and hope new customers show up. Robalo Boats knew this when launching its new 16-foot walkaround center console and decided to find a unique way to reach those people. Robalo launched the R160 on social media as well ...

Read More »

Three simple guidelines to boost your image optimization

As impressed as I am with Google and all they do, did you know search engines are blind? They are incapable of viewing images on websites. It’s in fact the website’s responsibility to name and describe exactly what an image is for the search engines to read. Without proper image optimization, search engines are left to believe your website is ...

Read More »

Weekly 5: Florida leads nation in boating fatalities

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com. 1. Florida leads nation in boating fatalities With 581 crashes and 70 deaths in 2014, Florida tops the list of boating accidents and fatalities, according to U.S. Coast Guard ...

Read More »

What to post and not post online

In our March issue, we will offer readers five dos and three don’t’s to online marketing. However, I wanted to get a bit granular and look at the content of what we should be posting online instead of when and how we post. 1. Make your posts interesting If all you are publishing is status updates with announcements or sales ...

Read More »

Digital Marketing Master Series returns for second year

MINNEAPOLIS — The Marine Retailers Association of the Americas and ARI Network Services, Inc. (ARI) have extended their partnership for a second consecutive year to offer MRAA members eight more complimentary, educational webinars on digital marketing throughout 2015. The Digital Marketing Master Series is designed to deliver a clear ROI for MRAA members’ digital marketing efforts and demystify today’s technology ...

Read More »

Does Facebook still work for marketing?

Can you still generate organic reach for your company on Facebook? That's the big question lately as the social media giant once again tweaked its algorithms, which has resulted in a precipitous drop in reach for most companies. This is a big deal for the marine industry as more and more companies are relying on Facebook as a key part ...

Read More »