Tag Archives: digital marketing

Internet Explorer’s phase out and its effect on your website

A dealership’s first and best salesman is its website. The vast majority of customers are now researching online before they ever set foot in the store, and for that reason it is hugely important that dealership management personnel be aware of important Internet updates that will impact their business. The latest update to be aware of: Microsoft has officially ended ...

Read More »

Personal experiences drive digital brands

At the International Marina and Boatyard Conference, Steve Chandler held a general session on “Branding in a Digital World.” His session focused on the differences between branding and marketing, what defines a brand and how utilizing digital media can build the brand. As Chandler noted in his presentation, there are a few key differences between marketing and branding: Marketing is ...

Read More »

It’s time for small businesses to get serious about Instagram

I’ve talked about Instagram’s growing significance in the role of digital marketing before. I promise I’m not just hyping up the app because I like using it to post pictures of my dog. (Though I do encourage you to follow @boatingindustry for updates and “throwback Thursday” photos from Boating Industry archives.) I’m revisiting the topic because Instagram has announced it ...

Read More »

Google rolls out Smart Goals for advertisers

Google AdWords is a helpful tool for attracting more web customers, and the newest addition to the platform makes it even more effective. Google launched Smart Goals a few weeks ago, which is intended to attract site visitors who are more apt to purchase something. The program uses machine learning and Google Analytics data to help businesses recognize site visitors ...

Read More »

Two thirds of people will own a smartphone by 2018

As I’ve been writing our ’16 Marketing Trends for 2016 for the January issue of Boating Industry, there was one overarching theme that came emphatically from all of the interviews: You’ve got to have a mobile strategy for your website and your marketing. “It’s an absolute must nowadays,” Aaron Weiche, chief marketing officer of GetFiveStars.com said about mobile websites during ...

Read More »

Amazon files lawsuit against users selling fake reviews

The Internet has been described as the new “word of mouth,” particularly with the advent of online reviews. You can see in real time just what other people thank about a business’s services or products, positive or negative. So if someone is providing false information in an online review, it should be treated with the same severity of slander or ...

Read More »

Snapchat users view four billion videos a day

As with any new social media trend, it’s important to tread lightly and not completely alter your marketing plan when considering its use in your business. That being said, it is worth taking note when a platform begins to gain significant traffic. Take Snapchat, for example. According to recent data from the social network, viewers are watching 4 billion videos ...

Read More »