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Tag Archives: digital marketing

Survey: Digital marketing leading the way

The boating industry is embracing digital marketing to an even larger extent than in past years, with mobile advertising, social media and the Web grabbing a larger share of the marketing dollars in 2015. Still, traditional methods like boat shows and print advertising aren’t being abandoned in the quest for the elusive boat buyer, according to the latest Boating Industry ...

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Nearly half of small businesses don’t have a website

According to a new survey of 350+ small businesses from Clutch, a B2B research firm, nearly half of small businesses in the U.S. operate without a website. Among the survey’s findings were that 23 percent of existing small business websites are not mobile-friendly and another 9 percent of respondents said they did not know if their website has mobile capabilities. ...

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Internet Explorer’s phase out and its effect on your website

A dealership’s first and best salesman is its website. The vast majority of customers are now researching online before they ever set foot in the store, and for that reason it is hugely important that dealership management personnel be aware of important Internet updates that will impact their business. The latest update to be aware of: Microsoft has officially ended ...

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Personal experiences drive digital brands

At the International Marina and Boatyard Conference, Steve Chandler held a general session on “Branding in a Digital World.” His session focused on the differences between branding and marketing, what defines a brand and how utilizing digital media can build the brand. As Chandler noted in his presentation, there are a few key differences between marketing and branding: Marketing is ...

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It’s time for small businesses to get serious about Instagram

I’ve talked about Instagram’s growing significance in the role of digital marketing before. I promise I’m not just hyping up the app because I like using it to post pictures of my dog. (Though I do encourage you to follow @boatingindustry for updates and “throwback Thursday” photos from Boating Industry archives.) I’m revisiting the topic because Instagram has announced it ...

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Google rolls out Smart Goals for advertisers

Google AdWords is a helpful tool for attracting more web customers, and the newest addition to the platform makes it even more effective. Google launched Smart Goals a few weeks ago, which is intended to attract site visitors who are more apt to purchase something. The program uses machine learning and Google Analytics data to help businesses recognize site visitors ...

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Two thirds of people will own a smartphone by 2018

As I’ve been writing our ’16 Marketing Trends for 2016 for the January issue of Boating Industry, there was one overarching theme that came emphatically from all of the interviews: You’ve got to have a mobile strategy for your website and your marketing. “It’s an absolute must nowadays,” Aaron Weiche, chief marketing officer of GetFiveStars.com said about mobile websites during ...

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