digital marketing
-
Blog Spotlight
Get personal with marketing automation
In today’s digital world, dates meet on social platforms instead of coffee shops. People go online to order dinner instead…
Read More » -
Columns
The digital marketing strategy every dealer, broker and manufacturer should be using in 2018
Have you ever been on the Internet and noticed ads following you around everywhere you go? Then, you remember you’d…
Read More » -
Blog Spotlight
Breaking down the basics of ranking high on Google
There is no doubt about it, your dealership website’s search engine ranking contributes directly to the bottom line of your…
Read More » -
Blog Spotlight
Two more reasons to target prospects with pay-per-click
If you are familiar with Pay-Per-Click (PPC), also known as Search Engine Marketing (SEM), then you probably know that one…
Read More » -
Blog Spotlight
Why email is (still) so powerful
You are a successful and busy boating industry professional. Maybe you own or manage a boat dealership, or you hold…
Read More » -
Blog Spotlight
Earn more customers, win more sales with mobile marketing strategies
A few years ago, dealership marketers may only have considered traditional marketing vs. digital marketing on a desktop computer. They…
Read More » -
Blog Spotlight
Three Steps to Amp Up Boat Show Marketing Using Facebook
Our local boat shows still drive the majority of revenue at the dealer level and in some cases, the budget…
Read More » -
Blog Spotlight
How strong is your online presence from the view of a prospect?
As we prepare for 2018, I challenge each of you to rethink the marketing techniques you do inside of your…
Read More » -
Blog Spotlight
Facebook won an election. It can grow your business too.
In a recent 60 Minutes interview, Brad Parscale, digital director for the Trump campaign, discussed that Facebook played a major…
Read More »