Home » Tag Archives: digital marketing (page 6)

Tag Archives: digital marketing

Same content, new format

While filling my morning mug and scrolling through my Instagram feed recently, I happened to see a sponsored post from The New York Times advertising its new Crossword Puzzle app. Subscribers can access daily crossword puzzles on their mobile phone, tablet or desktop computer, as well as The Daily Mini and other bonus free puzzles. I was instantly struck by ...

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Digital marketing is traditional marketing

Entrepreneur posted an excellent article this week, “Why Digital Marketing is Traditional Marketing.” The articles asserts that what we have always considered "traditional marketing" is no longer traditional. Digital marketing is not a niche medium but a basic marketing practice, and employment trends and marketing strategies have shifted in a way to show that companies are making changes to reflect the ...

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New niche Internet domains come to boating

There is a big expansion happening with the Internet that you need to factor into your digital marketing plans. Do you remember when TV only had a few channels? Until recently, the Internet could be compared to that, because there were only a few applicable domain names: .com being the most common, but others include .net, .org, .co, .info, and ...

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Survey: Digital marketing leading the way

The boating industry is embracing digital marketing to an even larger extent than in past years, with mobile advertising, social media and the Web grabbing a larger share of the marketing dollars in 2015. Still, traditional methods like boat shows and print advertising aren’t being abandoned in the quest for the elusive boat buyer, according to the latest Boating Industry ...

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Nearly half of small businesses don’t have a website

According to a new survey of 350+ small businesses from Clutch, a B2B research firm, nearly half of small businesses in the U.S. operate without a website. Among the survey’s findings were that 23 percent of existing small business websites are not mobile-friendly and another 9 percent of respondents said they did not know if their website has mobile capabilities. ...

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Internet Explorer’s phase out and its effect on your website

A dealership’s first and best salesman is its website. The vast majority of customers are now researching online before they ever set foot in the store, and for that reason it is hugely important that dealership management personnel be aware of important Internet updates that will impact their business. The latest update to be aware of: Microsoft has officially ended ...

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Personal experiences drive digital brands

At the International Marina and Boatyard Conference, Steve Chandler held a general session on “Branding in a Digital World.” His session focused on the differences between branding and marketing, what defines a brand and how utilizing digital media can build the brand. As Chandler noted in his presentation, there are a few key differences between marketing and branding: Marketing is ...

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It’s time for small businesses to get serious about Instagram

I’ve talked about Instagram’s growing significance in the role of digital marketing before. I promise I’m not just hyping up the app because I like using it to post pictures of my dog. (Though I do encourage you to follow @boatingindustry for updates and “throwback Thursday” photos from Boating Industry archives.) I’m revisiting the topic because Instagram has announced it ...

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