Tag Archives: digital marketing

Facebook won an election. It can grow your business too.

In a recent 60 Minutes interview, Brad Parscale, digital director for the Trump campaign, discussed that Facebook played a major role in the president’s win last November. Let’s take a look at a couple factors on how he did it and apply it to our own businesses as manufacturers and dealers. Social advertising vs. traditional “Facebook now lets you get ...

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The future of handheld augmented reality

If you’re annoyed with how attached to technology your customers are today, it’s unfortunately not going to get any better. Next month, Apple plans to introduce a new set of iPhones, one of which is a premium model that can scan 3-D objects. Samsung also recently introduced the Galaxy Note 8, which has a fast dual-lens camera. “2018 will be ...

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Targeting customers by generation on social media

Social media platforms are a goldmine for reaching your customers. According to data from Statista, 81 percent of Americans use social media, and that includes Americans of all ages. Not only is social media popular now, but it’s only expected to increase in popularity with time. While it’s not likely that your parents or retirement-age neighbors were actively using social ...

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Incorporating hospitality offerings effectively

While a niche segment, the marina business is very much a part of a wide spectrum of industries, including hospitality. IGY Marinas has already played in this space, expanding our F&B restaurant brand, Fat Turtle and owning/operating Montauk Yacht Club Resort & Marina in the Hamptons/Montauk area. Taking this further, we’ve recently launched our hospitality division, as our team has ...

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How to get a Verified badge for your dealership

Verifying your local business page (your dealership page) adds a layer of legitimacy to your social media presence can help customers feel more confident when they engage with your dealership on Facebook and increases your page’s visibility in search results. What is a verified page, you ask? For a local business page like a dealership, the verification symbol is a ...

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Shifting ad spend to save money and achieve more sales

Ten years ago – or even five years ago, for that matter – when someone asked you how you were advertising your dealership, what would your answer have been? It’s likely that you were running ads in your local newspaper, on the radio, maybe you had a commercial on TV – if you were really wanting to make an investment, ...

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How manufacturers can leverage Facebook Lead Ads to drive customers

According to Facebook, consumers spend an average of 50 minutes per day on the social network. They are also using the internet to conduct pre-purchase research. Your brand is competing for attention not only with other manufacturers, but friends, family, groups and other types of business Pages. To be seen by your desired audience and make it easier for them ...

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9 tips for getting started in live streaming and stories

One of the major shifts in social media trends in the past few years is the proliferation of live streaming video and story platforms, which both have a high level of organic consumer engagement. Started on Periscope and Snapchat, respectively, these social media tools are now on Instagram and Facebook and available to a wider audience.  Trying any new social ...

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