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Tag Archives: DealerSpike

Target online prospects based on behavior

Search Engine Marketing (SEM) is a powerful strategy to reach customers. Targeting capabilities within platforms like Google are advanced and specific, allowing you to pinpoint audiences that are likely to be in the market for your products. However, online users don’t stay on a search engine forever. It is just the first step they take before visiting the website they ...

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Make your website your No. 1 salesperson

We don’t think we need to convince dealers that a great dealership website is important. As we near the end of 2018, most people realize how much of an impact a website has on the success of a business. The majority of online shoppers will visit your dealership online before they ever step foot in your store. So, the question ...

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Providing superior customer service on social media

If your dealership has a presence on social media, you will be required to provide customer service through those social platforms. Past and potential customers will find your business on social media and use comments, messages, and other methods to ask questions, share praise and, unfortunately, complain. Although many businesses don’t expect this when they join a social media platform, ...

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