Tag Archives: DealerSpike

By Ezequiel Arredondo Have you noticed in the last year how we seem to use our phones and other digital devices much more frequently? Last year’s surge in digital usage has resulted in our digital interactions becoming more fragmented and sporadic. But did you know that many of these seemingly meaningless interactions are opportunities to connect with motivated buyers? These ...

By Ezequiel Arredondo In the past, digital marketing has been viewed as an optional investment for dealers—a means to pull in extra sales leads to supplement the number of customers who are browsing on the dealership’s lot—but now that the internet has become the central source for researching boats, parts and marine services, digital marketing is a must. Dealer Spike ...

By Lauren Labunsky Happy New Year, boat dealers! Many of you likely set goals or made a New Year’s resolution for your business – was digital marketing strategy at the forefront of your mind when you thought about how to help your dealership achieve more success in 2020? If not, you may want to re-think plans for your business in ...

By Lauren Labunsky The holidays are here and it’s a great time of year to truly focus on how your dealership is showing customers that you care about them. This could include things like excellent customer service, a special gift or offer, a holiday-themed sale or event, and more. But just as so much of the customer journey has moved ...

By Lauren Labunsky Dealers may often wonder – what’s the need to have both Search Engine Optimization (SEO) and Search Engine Marketing (SEM)? If one of these digital marketing tools is at work for the dealership’s digital strategy, isn’t that enough? Doesn’t that mean the dealership website will appear at the top of the search engine results page (SERP), whether ...

By Lauren Labunsky The “customer journey” and what it looks like in today’s world has become a hot topic as marketing has become more and more focused on digital strategy. Websites have begun to replace in-store visits as a customer’s first experience with a business. If you have a well-designed responsive website with regularly updated content and inventory, you’ve got ...

The customer journey is a popular topic of discussion in the world of digital marketing. These days, it’s not as simple as someone seeing a boat ad in the newspaper and coming into your dealership to purchase it. The constant connectivity that our digital world creates makes it easier to reach prospects and customers, but also requires more strategy and ...

The online world can be a crowded place. With most businesses now on board with creating a strong online presence, many are realizing the impact that online advertising can make as well. One of the most popular and impactful ways your dealership can advertise online is through Search Engine Marketing (SEM), also called pay-per-click (PPC) advertising. Because this digital marketing ...

As a boat dealership owner or manager, you’ve likely given your business’ local reputation some thought. Maybe your dealership is known as the friendly neighborhood boat shop where people can relax and browse inventory with a cup of coffee in hand. Maybe you’re the trendy local dealership with the modern space and the latest technology. Or maybe you fall somewhere ...

In the marketing world we always hear the phrase, “Content is King.” We see that ways of consuming content, from reading blogs to streaming video and through any channel in between, is more popular than ever. But what is it about content that draws so much attention? And how can we make sure that our content is performing at the ...