Dealer Spike
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Blog Spotlight
Two more reasons to target prospects with pay-per-click
If you are familiar with Pay-Per-Click (PPC), also known as Search Engine Marketing (SEM), then you probably know that one…
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Blog Spotlight
Why email is (still) so powerful
You are a successful and busy boating industry professional. Maybe you own or manage a boat dealership, or you hold…
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Blog Spotlight
Earn more customers, win more sales with mobile marketing strategies
A few years ago, dealership marketers may only have considered traditional marketing vs. digital marketing on a desktop computer. They…
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Blog Spotlight
Looking ahead to 2018: How to be a great leader and inspire your team
As we close on 2017 and look toward the new year, you may be considering the goals and improvements that…
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Blog Spotlight
Don’t underestimate the value of your website’s “About Us” page
We’ve seen a lot of “About Us” pages on dealership websites, and they can really range in quality. Sometimes dealers…
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Blog Spotlight
Targeting customers by generation on social media
Social media platforms are a goldmine for reaching your customers. According to data from Statista, 81 percent of Americans use…
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Blogs
Shifting ad spend to save money and achieve more sales
Ten years ago – or even five years ago, for that matter – when someone asked you how you were…
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Blogs
Keys to launching a great website
What kind of first impression do you offer to your potential customers? You likely go to great measures to make…
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