Tag Archives: Dealer Profit Services

F&I – The process drives the profit

Myril Shaw Dealer Profit Services

By Myril Shaw Simple, measurable, achievable, reasonable and time-based goals. They are absolutely a requirement for driving F&I Success. However, as important and necessary as they are, they are also not sufficient.   True F&I success is only possible with a comprehensive and robust F&I process. This process starts long before the customer is introduced to the Finance Manager (or, as ...

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Make F&I also stand for Fun and Inspiration

Myril Shaw Dealer Profit Services

By Myril Shaw F&I has earned a bad reputation, thanks, largely, to the way it was handled for far too long in the automotive industry.  The recreational industry can and should refresh the way people think about F&I. For purchasers of recreational vehicles – boats, RVs, ATVs, off-road, Powersports – F&I should not, cannot, be a pressure-filled, must do, frankly, ...

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Financing recreational sales in the COVID-19 era

Myril Shaw Dealer Profit Services

By Myril Shaw While the times and circumstances require social distancing and limited direct, face-to-face interactions, and while dealers have clearly developed great virtual/no-touch showrooms and selling techniques, one aspect of consummating the sale has not changed for boat dealers. When a customer wants to finance, the compliance requirements (Red Flag and Patriot Act laws) have not been reduced in ...

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Sell the lifestyle, reap the profit

By Myril Shaw When you sell a boat, you are selling a lot more than a product. You are selling a lifestyle. About 99% of the time, people are not buying any of these products because they need them. They are buying them because they want them, because they have a vision of how much more they will enjoy their ...

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Boating Industry names 2019 Top 100 Dealers

Boating Industry announced its 2019 Top 100 dealers at a black tie gala on Nov. 24 in Orlando. “From the thousands of dealers in North America — and hundreds of nominations — these 100 dealers are the best of the best,” said Top 100 Program Director Jonathan Sweet. “This is the 15th year of recognizing the Top 100 and the ...

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Do You Look Like Your Website?

It is often noted that people, over time, start to look their pets or their spouses. I suspect that in at least some cases, that may be a good thing. The question here is, do you, or your dealership look like your website? Your website, your online digital presence is every bit as real as your brick-and-mortar store. In fact, ...

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