While that may not be possible for every customer, it may be a good idea to try to go the extra mile with this first-time buyer by giving him or her some extra attention.
Read More »Tag Archives: customer service
Empowerment Starts at the Bottom
Empower your front line people to make decisions. Allow them to assist the customer.
Read More »Anticipation: The key to customer service
This past Saturday was my five-year-old’s birthday party. Nine boys and their parents had pledged to join my husband, son and I for a two-hour romp at a warehouse full of inflatable slides, rock climbing walls and even a basketball court. When we arrived 10 minutes before the party was scheduled to start, the front door was locked and no ...
Read More »Good communication makes happy customers
One lesson at last year's Marine Dealer Conference and Expo that I think surprised a lot of dealers was the importance of getting back to online leads immediately — within minutes if possible — when they ask a question.
Read More »Investing where it counts
I was going about my normal boating news searches this morning when I stumbled across an article written by a stock analyst who had recently visited a handful of stores along Chicago’s Michigan Avenue. Like many of us, he has kids, and after being gone for a week on business, he was headed to the Disney store to pick up ...
Read More »YOU set the tone for customer service
Last week, I stayed at the Rosen Plaza in Orlando. It’s a potential home for the 2010 Marine Dealer Conference & Expo, and we were scouting the site to determine its capability of housing this growing event. We were on a tour with two of the facility’s sales managers when I happened to notice a vacationing middle schooler wearing a ...
Read More »Exceeding expectations one promise at a time
A week before Christmas, I was delighted to receive a $100 clothing store gift certificate as a “thank you” for a favor I’d done for a family member. After a little research, I discovered the items I wanted to purchase with it were only available online. Now, I have to admit, I’ve never purchased clothing online because I like to ...
Read More »How trust determines who we do business with
About 10 years ago, I learned a great lesson about finding a service shop you can trust.
Read More »Who suffers more – the OEM, the dealership or the consumer?
Recently, Crocker’s Marine announced that after 40 years, they have closed their doors. The real question now becomes, who will service their existing customers?
Read More »A lesson in customer service
It was the worst of circumstances, at least for a business trip. Up since 4 ... bumpy flight ... forgot to book the rental car ... and the hotel ... and late for two of our three meetings (traffic was horrible). All I wanted — all I needed — was sleep. We Pricelined a hotel from a Starbucks. A four-star ...
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