Tag Archives: customer service

Top 100 dealers are committed to customers

Over the past week, I was fortunate to visit three of our Top 100 dealers for the first time: Wayzata Marine in Wayzata, Minn., Oak Hill Marina in Arnolds Park, IA, and Parks Marina in Lake Okoboji, IA. You can check out photos from the Boating Industry editorial team’s Oak Hill Marina and Parks Marina visits at our Facebook and ...

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From the archives: Improving service, 50 years later

For this From the Archives, we're taking a ride in the WABAC machine to April 1965, where it appears the more things change, the more they stay the same. The editorial column: Improving customer service. Editor Charles Jones shares his thoughts on a recent column in Printers' Ink, taking the boating industry to task for poor customer service. It relates ...

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Are your new boaters ready for spring?

Those of you in snowy states are probably cheering the recent temperature increases as much as I am. I don’t know about you, but I am definitely ready to go boating again. But what about your customers who bought their first boat this past year? Are they ready? One of the most intimidating aspects of boat ownership is the maintenance, ...

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NMMA adding jet boat category to CSI program

The National Marine Manufacturer Association's Customer Satisfaction Index program will grow to 14 categories, starting with the 2014-15 program year with the addition of a jet boat category. NMMA’s CSI Awards program honors participating manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients must achieve and maintain an independently-measured customer satisfaction standard ...

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“Hi Brian”

This weekend I purchased my first “new” car, by which I mean new to me. I am a millennial, after all. From the beginning, I knew what make and model I wanted, as well as the model year range I was hoping to buy and my rough budget. I sent inquiries about various used cars I found online, some through ...

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Accountability goes farther

While shopping for furniture with my mom last Saturday, we decided to stop at a new restaurant in the area, Patrick’s, for lunch. My mom had eaten there once before and said something about dessert, at which point I blacked out because the next thing I remember, we were in a booth. The young man who served us, Andrew, was ...

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Building brand loyalty

I am part of a group on Facebook that caters to my three nearest suburbs as an online garage sale: You post items you want to sell with photos, and someone in the group agrees to purchase and meet you somewhere in town. Users can also publish an "in search of" (ISO) post looking for specific items or services that other ...

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Dealer Cost vs. Customer Service and Loyalty

In the end, it is not going to matter whether or not the consumer knows what a dealer pays for a boat from the manufacturer. In the end, what matters most to consumers is the level of customer service that they receive. What matters most is that the consumer feels that they received the best value for what they have purchased.

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