customer service
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Top News
NMMA names 2023 CSI Award-winning dealers
NMMA announced boat dealer recipients of the 2023 Marine Industry Customer Satisfaction Index (CSI) Awards. The 2023 CSI Awards honor…
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Top News
Yanmar America celebrates global customer service awards
Three service professionals: Warranty Analyst Larry Azdell and Parts Sales Specialist Roger Wilson of Yanmar America, together with Service Technician…
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News
Boatyard launches customer portal
Boatyard, a customer experience platform in the boating industry, announced the launch of their new Customer Portal product, a software-as-a-service…
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Blog Spotlight
Make the most of International Customer Loyalty Month
By Sarah Prellwitz April is International Customer Loyalty Month! While I encourage dealers to focus on building customer loyalty all…
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BI on the water
On the water: The dealership experience
During the 2021 boating season, Boating Industry was lucky enough to have two loaner units from BRP Sea-Doo. We took…
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August/September 2021
At the helm: Killing it with kindness
By David Gee Excellent customer service is your best marketing tactic. A best-selling author and keynote speaker made that statement,…
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Columns
Are you delivering top-notch customer service?
By Matt Sellhorst Your sales are through the roof. Margins are up due to insane demand and stunted supply. Your…
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Blog Spotlight
My chicken just got burned and here’s what I’m doing about it
By Mark Overbye An airline I recently flew on “burned my chicken on both sides.” Not literally, but figuratively. I…
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Blog Spotlight
How to avoid being on the “Most Hated Business” list
By Mark Overbye Try this right now. Whether on your computer keyboard or an imaginary one, type the word, “typewriter.” Notice the…
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August/September 2020
Happy boaters: Dealers re-focus on customer service as buying frenzy continues
By Adam Quandt Boating is in, in a big way this year. With articles in national and international publication such…
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