Tag Archives: customer service

Boatyard, a customer experience platform in the boating industry, announced the launch of their new Customer Portal product, a software-as-a-service (SaaS) platform designed to revolutionize the way marine businesses interact with their customers. Boatyard’s Customer Portal, which can be branded for any marine business, provides boaters a single place to access all their boat information, request service and manage communication ...

By Sarah Prellwitz April is International Customer Loyalty Month! While I encourage dealers to focus on building customer loyalty all 12 months of the year, April presents a great opportunity to analyze your customer retention strategy and look for improvement. After all, loyal customers are the key to growing your business and supporting long-term growth. Not only do they come ...

During the 2021 boating season, Boating Industry was lucky enough to have two loaner units from BRP Sea-Doo. We took to the water with a new 2021 RXP-X and GTI SE 170 to a create a new, informative and immersive level of content for personal watercraft riders, both new and veteran. Thank you for joining us on this new journey! ...

By David Gee Excellent customer service is your best marketing tactic. A best-selling author and keynote speaker made that statement, and I am in total agreement. More on that in a minute. It was my birthday recently, and my wife and I decided to celebrate with a road trip, using points to stay at a couple of different Marriott properties. ...

By Matt Sellhorst Your sales are through the roof. Margins are up due to insane demand and stunted supply. Your service department is busier than ever, even if some parts and materials are harder to come by. The question is, are you doing an outstanding job taking care of your clients across the entire dealership to ensure they continue as ...

By Mark Overbye An airline I recently flew on “burned my chicken on both sides.” Not literally, but figuratively. I may or may not get over it. And here’s what I am going to do about it. First, the backstory. Two travel vouchers worth $200 each expired one day before I got to use them. Incredulous, both a supervisor and then a ...

By Mark Overbye Try this right now. Whether on your computer keyboard or an imaginary one, type the word, “typewriter.” Notice the letters are all on the top line? This isn’t a coincidence, it’s intentional. In 1873 E. Remington and Sons acquired the manufacturing rights to a new invention called the typewriter.  As the story goes, Remington’s engineers altered the final keyboard to ...

By Adam Quandt Boating is in, in a big way this year. With articles in national and international publication such as the New York Times, Fox Business and the Associated Press, it’s clear that boating is the activity of choice in lieu of family vacations and other activities cancelled by the COVID-19 pandemic. One writer in a recent article in ...

In an environment where dealers are seeing unprecedented levels of activity and struggling to keep up, one area that can get missed is post-sale follow-up. To solve that issue and promote strong relationships with customers after the sale, MRAA announced its new Virtual Business Development Center (vBDC) for dealerships. Business Development Centers, which have grown in popularity in the marine ...

Mercury Marine presented its 2019 Customer Satisfaction Index (CSI) Award to more than 250 boat dealerships that embody the highest levels of service, according to customer evaluations. “We continually strive for service excellence and to ensure that our dealers share that same vision,” said Jim Helmick, Mercury Marine director of field service development and operations. Mercury Marine measures consumers’ satisfaction ...