Tag Archives: customer service

MRAA launches Virtual Business Development Center

MRAA logo

In an environment where dealers are seeing unprecedented levels of activity and struggling to keep up, one area that can get missed is post-sale follow-up. To solve that issue and promote strong relationships with customers after the sale, MRAA announced its new Virtual Business Development Center (vBDC) for dealerships. Business Development Centers, which have grown in popularity in the marine ...

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Mercury presents 2019 CSI Award to over 250 dealerships

Mercury Marine presented its 2019 Customer Satisfaction Index (CSI) Award to more than 250 boat dealerships that embody the highest levels of service, according to customer evaluations. “We continually strive for service excellence and to ensure that our dealers share that same vision,” said Jim Helmick, Mercury Marine director of field service development and operations. Mercury Marine measures consumers’ satisfaction ...

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Providing superior customer service on social media

If your dealership has a presence on social media, you will be required to provide customer service through those social platforms. Past and potential customers will find your business on social media and use comments, messages, and other methods to ask questions, share praise and, unfortunately, complain. Although many businesses don’t expect this when they join a social media platform, ...

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Don’t let a potential customer walk away

I recently went to a car dealership to have my oil changed. I walked toward the lounge adjacent to the showroom, but instead of heading straight to the lounge, I wandered through the cars. A car junkie, I walked by a couple SUVs, stared longingly at the pickup truck and drooled over the Camaro convertible and the Corvette next to ...

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Who owns the customer?

A dealer, distributor and manufacturer all meet for lunch one afternoon. After the customary meet and greet, the question about who owns the customer pops up. Firstly, they have to decide how to define customer. After all, this is about optics across the supply chain. Arguably the dealer is a customer of the distributor, and the distributor is the customer ...

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Your wife called, she said this ad is exclusionary

Two weeks ago while driving through my suburb of Minneapolis, I passed the local bicycle shop. I’ve spent money there before, mostly tuning up a Trek bike I’ve had for 8.5 years, and I am signed up to be notified about their ride events (someday I will have a free weekend and attend). As I looked at the marquee, I ...

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22 ways to make customers feel valued

The famed author Thomas Merton said we value people, not for who they are but for their usefulness. This is the same mistake companies make with customers. They value them for their usefulness — for what they spend. Customers see it differently — quite differently. As Gallup, Inc. researchers point out in commenting on the economy, “Consumers are spending money, ...

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How to be a customer service champion

The happiness and loyalty of your customers is not something to take lightly. Conventional business wisdom, according to LinkedIn, says that it costs 10 times as much to earn a new customer than to keep a current one. According to data from Accenture, more than half of consumers will end their loyalty to a particular business after having a poor ...

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How long are your customers waiting on the phone?

Recently I called a dealership looking for a specific employee. The phone was answered promptly. I asked for the person by name and was put on hold. For five minutes! I thought about seeing just how long I would actually be on hold until someone checked on me, but the smooth jazz was starting to drive me bonkers, and I ...

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