customer service
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Top News
NMMA names 2023 CSI Award-winning dealers
NMMA announced boat dealer recipients of the 2023 Marine Industry Customer Satisfaction Index (CSI) Awards. The 2023 CSI Awards honor…
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Top News
Yanmar America celebrates global customer service awards
Three service professionals: Warranty Analyst Larry Azdell and Parts Sales Specialist Roger Wilson of Yanmar America, together with Service Technician…
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News
Boatyard launches customer portal
Boatyard, a customer experience platform in the boating industry, announced the launch of their new Customer Portal product, a software-as-a-service…
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Blog Spotlight
Make the most of International Customer Loyalty Month
By Sarah Prellwitz April is International Customer Loyalty Month! While I encourage dealers to focus on building customer loyalty all…
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BI on the water
On the water: The dealership experience
During the 2021 boating season, Boating Industry was lucky enough to have two loaner units from BRP Sea-Doo. We took…
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August/September 2021
At the helm: Killing it with kindness
By David Gee Excellent customer service is your best marketing tactic. A best-selling author and keynote speaker made that statement,…
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Columns
Are you delivering top-notch customer service?
By Matt Sellhorst Your sales are through the roof. Margins are up due to insane demand and stunted supply. Your…
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Blog Spotlight
My chicken just got burned and here’s what I’m doing about it
By Mark Overbye An airline I recently flew on “burned my chicken on both sides.” Not literally, but figuratively. I…
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Blog Spotlight
How to avoid being on the “Most Hated Business” list
By Mark Overbye Try this right now. Whether on your computer keyboard or an imaginary one, type the word, “typewriter.” Notice the…
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August/September 2020
Happy boaters: Dealers re-focus on customer service as buying frenzy continues
By Adam Quandt Boating is in, in a big way this year. With articles in national and international publication such…
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MRAA launches Virtual Business Development Center
In an environment where dealers are seeing unprecedented levels of activity and struggling to keep up, one area that can…
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News
Mercury presents 2019 CSI Award to over 250 dealerships
Mercury Marine presented its 2019 Customer Satisfaction Index (CSI) Award to more than 250 boat dealerships that embody the highest…
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Blog Spotlight
Providing superior customer service on social media
If your dealership has a presence on social media, you will be required to provide customer service through those social…
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Blog Spotlight
Don’t let a potential customer walk away
I recently went to a car dealership to have my oil changed. I walked toward the lounge adjacent to the…
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Blog Spotlight
Who owns the customer?
A dealer, distributor and manufacturer all meet for lunch one afternoon. After the customary meet and greet, the question about…
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Blog Spotlight
Your wife called, she said this ad is exclusionary
Two weeks ago while driving through my suburb of Minneapolis, I passed the local bicycle shop. I’ve spent money there…
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Feature
22 ways to make customers feel valued
The famed author Thomas Merton said we value people, not for who they are but for their usefulness. This is…
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Blogs
How to be a customer service champion
The happiness and loyalty of your customers is not something to take lightly. Conventional business wisdom, according to LinkedIn, says…
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Blogs
How long are your customers waiting on the phone?
Recently I called a dealership looking for a specific employee. The phone was answered promptly. I asked for the person…
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Features
Hagadone Marine Group begins construction on mega marine center
Last month, Hagadone Marine Group in Coeur d’Alene, Idaho, began construction on its new mega marine center. The construction includes…
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