Tag Archives: customer service

Make the most of International Customer Loyalty Month

By Sarah Prellwitz April is International Customer Loyalty Month! While I encourage dealers to focus on building customer loyalty all 12 months of the year, April presents a great opportunity to analyze your customer retention strategy and look for improvement. After all, loyal customers are the key to growing your business and supporting long-term growth. Not only do they come ...

Read More »

On the water: The dealership experience

During the 2021 boating season, Boating Industry was lucky enough to have two loaner units from BRP Sea-Doo. We took to the water with a new 2021 RXP-X and GTI SE 170 to a create a new, informative and immersive level of content for personal watercraft riders, both new and veteran. Thank you for joining us on this new journey! ...

Read More »

At the helm: Killing it with kindness

By David Gee Excellent customer service is your best marketing tactic. A best-selling author and keynote speaker made that statement, and I am in total agreement. More on that in a minute. It was my birthday recently, and my wife and I decided to celebrate with a road trip, using points to stay at a couple of different Marriott properties. ...

Read More »

Are you delivering top-notch customer service?

By Matt Sellhorst Your sales are through the roof. Margins are up due to insane demand and stunted supply. Your service department is busier than ever, even if some parts and materials are harder to come by. The question is, are you doing an outstanding job taking care of your clients across the entire dealership to ensure they continue as ...

Read More »

My chicken just got burned and here’s what I’m doing about it

Mark Overbye headshot

By Mark Overbye An airline I recently flew on "burned my chicken on both sides." Not literally, but figuratively. I may or may not get over it. And here's what I am going to do about it. First, the backstory. Two travel vouchers worth $200 each expired one day before I got to use them. Incredulous, both a supervisor and then a ...

Read More »

How to avoid being on the “Most Hated Business” list

Mark Overbye headshot

By Mark Overbye Try this right now. Whether on your computer keyboard or an imaginary one, type the word, “typewriter.” Notice the letters are all on the top line? This isn’t a coincidence, it’s intentional. In 1873 E. Remington and Sons acquired the manufacturing rights to a new invention called the typewriter.  As the story goes, Remington’s engineers altered the final keyboard to ...

Read More »

MRAA launches Virtual Business Development Center

MRAA logo

In an environment where dealers are seeing unprecedented levels of activity and struggling to keep up, one area that can get missed is post-sale follow-up. To solve that issue and promote strong relationships with customers after the sale, MRAA announced its new Virtual Business Development Center (vBDC) for dealerships. Business Development Centers, which have grown in popularity in the marine ...

Read More »

Mercury presents 2019 CSI Award to over 250 dealerships

Mercury Marine presented its 2019 Customer Satisfaction Index (CSI) Award to more than 250 boat dealerships that embody the highest levels of service, according to customer evaluations. “We continually strive for service excellence and to ensure that our dealers share that same vision,” said Jim Helmick, Mercury Marine director of field service development and operations. Mercury Marine measures consumers’ satisfaction ...

Read More »

Providing superior customer service on social media

If your dealership has a presence on social media, you will be required to provide customer service through those social platforms. Past and potential customers will find your business on social media and use comments, messages, and other methods to ask questions, share praise and, unfortunately, complain. Although many businesses don’t expect this when they join a social media platform, ...

Read More »