Tag Archives: csi

NMMA CSI program expands to recognize dealers

The National Marine Manufacturers Association announced Wednesday that the Marine Industry Customer Satisfaction (CSI) program will now recognize marine dealers that excel in customer satisfaction. This new award category, which takes effect with the first announcement of dealer recipients in early 2017, will recognize marine dealerships who rate 90 percent or above in overall customer satisfaction in the sales and ...

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Top 100 boat dealers share CSI and customer service strategies

The Boating Industry Top 100 dealers represent some of the best boat dealers in North America. In the Top 100 Spotlight, we share some of their best practices.  It furthers the mission of the Top 100 program: to not only recognize the best dealers, but to share their knowledge and experience with the entire industry.  This month, we share tips ...

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Avala CSI report details average buyer, areas for improvement

Boat buyers in 2015 were much more likely to be white, male, married and well-educated, industry data shows. That's based on the 2016 Boat Owners Satisfaction Report produced by Avala Marketing Group, which collects and tabulates customer satisfaction data on behalf of the Marine Industry CSI Program. In the study, Avala reports on the profile of the average boat buyer ...

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Customer service that creates raving fans

Nobody wants unhappy customers. At the very base of any business, we’re looking for happy customers. But there’s a big difference between satisfied and thrilled, between “not unhappy” and ecstatic. Far too often, companies end up settling for the former instead of aiming for the latter. Whether you call them raving fans, promoters or brand evangelists, they are the customers ...

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NMMA recognizes Marine Industry Customer Satisfaction Index Award winners

CHICAGO — The National Marine Manufacturers Association (NMMA) today announced 46 recipients of the 2015 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction. Award recipients were acknowledged this morning during the annual Industry Breakfast at the 2016 Progressive Insurance Miami International Boat Show in Miami. The Marine Industry CSI Awards honor manufacturers who actively measure customer satisfaction ...

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NMMA announces Marine Industry Customer Satisfaction Index Awards

LOUISVILLE, Ky. — The National Marine Manufacturers Association (NMMA) today announced 45 recipients of the 2014/2015 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction. Award recipients were acknowledged this morning during the annual Industry Breakfast at the 2015 International BoatBuilders’ Exhibition and Conference (IBEX) in Louisville. The Marine Industry CSI Awards honor manufacturers that actively measure ...

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Monterey Boats awards top CSI dealers for 2015 model year

WILLISTON, Fla. – Monterey Boats is proud to announce the top ten Monterey CSI dealers for 2015. These dealers earned the highest marks from their returned customer service surveys for the 2015 model year. The awards were presented during the Monterey Boats annual dealer conference held at the Boca Raton Resort & Club in Boca Raton, Florida. The surveys rate ...

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NMMA adding jet boat category to CSI program

The National Marine Manufacturer Association's Customer Satisfaction Index program will grow to 14 categories, starting with the 2014-15 program year with the addition of a jet boat category. NMMA’s CSI Awards program honors participating manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients must achieve and maintain an independently-measured customer satisfaction standard ...

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