Tag Archives: competitive advantage

Doing what your competition won’t

I was a little taken back when I read the headline on CNNMoney.com: “Subway beats McDonald’s to become top restaurant chain.” How could that be? I thought no one could beat McDonald’s. Intrigued, I followed the link.

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Telling your story

A few months ago, I contributed to an article Boating Industry magazine published on competitive advantage. The core message of the article is that dealers need to be constantly reassessing their competitive advantages, especially in this economy when the marketplace is changing so fast. Then, they need to go out and tell that story to their employees, their business partners, ...

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