By David Gee When you are in the media, you are on the receiving end of lots of marketing messages. Some are good, some are bad and some are really ugly. In fact, there is about an 80-percent chance there is something fundamentally wrong with your marketing. It’s flawed because it’s about you, your company, and not them, your prospect ...

As an editor, I spend a significant amount of time choosing my words carefully. Each one has a purpose. It’s something we all should practice, but it is particularly important for business communication. We’ve all had that one boss or coworker that speaks in high-level corporate jargon in emails, meetings, even during coffee-machine conversation. The first thing I think about ...