The cover of this issue takes a visual approach to presenting the best young leaders in the marine industry. The individuals who appear within this highly popular section are a unique group. We ask each member of our 40 Under 40 group to complete a background questionnaire. One of the initial questions deals with the individual’s first job. This year’s ...
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5 things you need to know about geo-targeting for your boat business
You may have heard the term geo-targeting or geo-fencing. Maybe you’ve even been pitched it by a marketing company or even tested the waters yourself. With recent advances, it is an incredible opportunity, so, I figured I’d share with you five things you need to know about geo-targeting but didn’t know who to ask. We’ll start with the basics and ...
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