Boating Industry Intelligence You Can Profit From
Last year, General Motors got rid of Pontiac, Oldsmobile, Saturn and a few other brands. Now the company wants to get rid of Chevy – not the cars, the nickname. On Tuesday, G.M. sent a memo to employees at Chevrolet’s Detroit headquarters asking that they refer to the brand as “Chevrolet” when talking to dealers, reviewing dealer advertising, or even ...
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