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Tag Archives: certification

AIRMAR launches new certification for marine installers

AIRMAR Technology Corporation, manufacturer of Chirp-ready transducers, announced the launch of its first ever AIRMAR Certified Installer (ACI) program. The new certification is designed to provide installers of marine electronics with best practices for transducer selection, installation, and diagnostic testing. ACIs are able to provide customers with an additional third year of warranty coverage on qualifying transducers from the date ...

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Trailer certification offers risk management, consumer confidence

Sometimes going above and beyond for the customer means doing exactly what is required. Trailer certification programs ensure companies are in accordance with the law. “We can ensure that they’re building all the trailers in accordance with Federal Motor Vehicle Safety Standards,” said Pam Trusdale, executive director of the National Association of Trailer Manufacturers. The standards and regulations required of ...

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If you’ve got it, if you’ve done it, flaunt it

By Jim Ackerman and Paul Furse -- For most dealers, your trophies go largely unnoticed, to the detriment of your sales. Wait. What trophies? Not just races won or awards given, although they’re part of the mix, but also the training, credentials, certifications, experience and history of your dealership. You see, most dealers simply take the ads slicks they’ve been ...

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