business tips
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Features
When Interest Rates Change the Math
Interest rates are one of those financial forces that can seem distant from the day to day operation of a…
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Best Practices
6 Easy Tips to Evaluate Your Website
When was the last time you evaluated your website? Think of your website as an employee, and then evaluate it…
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Best Practices
5 Numbers Every Boat Retailer Should Track
To track business performance, retailers should keep track of a handful of key measurements that provide an ongoing pulse of…
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Features
Thinking of Selling Your Marine Dealership in 2026?
You’ve built a dealership you’re proud of. Now you want to exit on your terms. But you may be wondering: Is this…
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Best Practices
Marketing That Drives Sales, Not Just Likes
In today’s retail environment, it has become remarkably easy to confuse marketing activity with marketing success. Social media engagement can…
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Best Practices
Risk Management Strategies for Marine Business Owners
Most marine business owners take the necessary steps to protect visible assets, but what is often less visible are the…
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Best Practices
Turning Vendor Partnerships Into Marketing Assets
The article tells retailers how to leverage vendor relationships correctly so you can use them to help drive traffic, improve…
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Best Practices
Marketing Without a Big Budget
For independent retailers, marketing often feels like a high-stakes poker game where everyone else has a bigger stack of chips.…
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Best Practices
Why Backup Connectivity Matters More Than Ever
In today’s always-on environment, connectivity is no longer a convenience. It is a dependency. Modern connectivity depends on a layered…
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Features
Leadership Development and Succession Planning in Marine Operations
Across the marine industry, a significant number of marina owners, dealers and marine service operators are approaching retirement age, while…
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Best Practices
Reputation Management in the Age of Online Reviews
A single online review can feel disproportionate. One frustrated customer posts a harsh comment, and suddenly it appears that the…
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Best Practices
Marketing to Multiple Generations Under One Roof
Independent retailers increasingly serve three, sometimes four, generations within a single transaction. A grandmother evaluating comfort features, a parent focused…
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Best Practices
The New Buyer Funnel: Designing Multi-Session, Omnichannel Experiences That Close
Today’s boat buyer doesn’t simply walk into the showroom, pick a model and drive off. Instead, the buying process for…
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Best Practices
Content Marketing for Retailers Who Don’t Want to Be Influencers
The modern definition of content marketing has been hijacked by trends that reward spectacle over substance. But for most retailers,…
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Best Practices
Financial Resilience Beyond Cash Flow
Every marine business owner understands seasonal cash flow, but managing cash flow alone is not financial resilience. A company can…
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Best Practices
Staying Competitive in the AI Era: A Small Retailer’s Survival Guide
Small retailers face many challenges as the market grows and technology advances, including rising costs and improved competition. AI tools…
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Best Practices
Education Can Ensure Success When Buying, Starting or Expanding a Boating Business
Harry Munns explains in this piece just how important education is when it comes to boating business success.
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Best Practices
Owning Your Customer Data (Before Someone Else Does)
For decades, independent retailers built customer relationships the old-fashioned way. Handshakes, trust, memory and a good POS receipt drawer. The…
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Best Practices
Measuring ROI on Marketing Efforts
Marketing is one of the most emotionally charged line items in an independent retailer’s budget. In this article, we discuss…
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Best Practices
5 Tips to Protect Your Business From Cyber Attacks
Living in the digital age has its advantages, but it also comes with its challenges. One of the biggest challenges…
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