By Myril Shaw Are you offering all of your customers all of the optional protective products you can? If the answer is yes, congratulations…you are part of a pretty small club. If the answer is no, you are probably leaving money on the table. Going back to the “yes” answer, are you making sure your customers know they have been ...
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Marketing strategies for growth: Want more sales? Tell better stories
By David Gee Stories and sales go together. Stories connect us. They can be your differentiator in a crowded, chaotic, commoditized marketplace. That’s because your story is unique. No one else has your founding myth, your organization’s DNA. Stories will help your current or potential clients and customers listen longer and buy quicker. But you – or your products or ...
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