Tag Archives: Brunswick Dealer Advantage

Brunswick partners with dealer texting provider Kenect

Brunswick Corporation’s dealer services team, Brunswick Dealer Advantage, announced it has partnered with Kenect to provide Brunswick dealers with exclusive pricing on Kenect’s texting solutions that include business texting from your main number, text-to-pay, live video chat, online review generation, and text web leads.  “Brunswick Dealer Advantage is committed to offering Brunswick dealers with more options to strengthen their businesses, ...

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Brunswick, MRAA announce healthcare, extended service contract partnership

Brunswick Corp,’s dealer services program, Brunswick Dealer Advantage, and the Marine Retailers Association of the Americas have announced a partnership which will provide Brunswick marine dealers with access to healthcare options through MRAA Health, while providing MRAA dealers with access to extended service contract sales through Brunswick Product Protection. “MRAA and BDA are both dedicated to providing dealerships with the ...

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Brunswick names Cecil Cohn to head Brunswick Financial Services

Brunswick Corp. has appointed Cecil Cohn to lead Brunswick Financial Services effective May 2. Currently president of the Crestliner boat brand, Cohn succeeds Scott Ward, who recently was named senior vice president and general manager of Sea Ray sport yacht and yachts.  In his new position, Cohn will report to Brunswick senior vice president and CFO Bill Metzger. BFS and ...

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Brunswick Dealer Advantage program renews participation with ARI

LAKE FOREST, Ill. – Brunswick Dealer Advantage (BDA), part of Brunswick Corporation’s (NYSE: BC) dealer services team, announced today that it has renewed its participation with ARI Network Services, Inc. (NASDAQ: ARIS).  BDA consists of dealer services in the U.S. and Canada that are designed to help marine dealers reduce costs, drive revenue and enhance the retail customer experience. “ARI offers ...

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Brunswick awards scholarships to children of dealership employees

LAKE FOREST, Ill. – Brunswick Corporation’s (NYSE: BC) dealer services team, Brunswick Dealer Advantage, and the Brunswick Foundation, recently announced that 28 deserving students of dealer families from the U.S. and Canada have each been awarded a one-year, $2,000 college scholarship as part of the 2015 Brunswick Foundation Sons and Daughters Scholarship program. Since 2007, the Brunswick Foundation Sons and ...

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Brunswick launches online dealer certification for all Brunswick boat dealers

LAKE FOREST, Ill. – Brunswick Corporation’s (NYSE: BC) dealer services team, Brunswick Dealer Advantage, announced continued improvements to its dealer certification program in an effort to provide greater value and challenge to the Brunswick marine dealer network. In partnership with the Marine Retailers Association of the Americas (MRAA), Brunswick dealers can now complete their certification online using an interactive virtual ...

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