Tag Archives: Brunswick Corp.

Mercury Marine debuts new 400hp Verado at MIBS

Mercury Marine has announced the launch of the 400hp Verado outboard engine today, the company’s highest horsepower Verado branded outboard engine in its portfolio.  “The acceptance of the 350hp Verado in the marketplace has been incredible and through extensive conversations with our global customers, we have learned that there is an appetite in the marketplace for a Verado-branded 400hp four-stroke ...

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Sea Ray unveils SLX 350 Outboard, SLX-R package

During the Miami International Boat Show, Thursday, Feb. 14, Sea Ray unveiled a limited-edition SLX-R package of the brand-new SLX 350 Outboard.  “The SLX-R is a first for Sea Ray, offering a limited, racing performance version of the SLX 350 Outboard,” said Brad Anderson, Sea Ray president and general manager. “As one of the world’s premier boat shows, the Miami International ...

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Brunswick reports Q4, full-year 2018 results

Brunswick Corporation (NYSE: BC) recently reported results for the fourth quarter and full-year of 2018. For the fourth quarter of 2018, Brunswick reported net sales of $1,248.9 million, up from $1,182.1 million a year earlier, with $5.4 million and $38.3 million of sales related to Sport Yacht and Yacht operations in the fourth quarter of 2018 and 2017, respectively. Diluted ...

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Brunswick unveils plans for Fiberglass Boat Technology Center

Brunswick Boat Group, a division of Brunswick Corporation (NYSE: BC), has announced plans for the Brunswick Fiberglass Boat Technology Center (BFBTC), an extensive recreational boat design and technology center in the United States. Located in Edgewater, Florida, the 45,000-square-foot facility will be home to a boat product development team, with a mission to design, engineer, and launch innovative, industry-leading products for Boston ...

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Mercury Marine celebrates 80 years in 2019

Mercury Marine will celebrate its 80th anniversary throughout 2019, reflecting on its strong heritage of innovation and leadership in the marine industry.  On January 22, 1939, E. Carl Kiekhaefer purchased a bankrupt engine manufacturing plant in Cedarburg, Wis. Now, 80 years later, the business that emerged from those modest beginnings, Mercury Marine, is a company with 7,000 global employees that ...

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Brunswick names Brenna Priesser business acceleration president

Brunswick Corp. recently announced that Brenna Priesser, chief human resources officer, has been promoted to president – business acceleration. Preisser will assume these additional duties on Jan. 1, 2019, and will report to David Foulkes, who will become Brunswick’s chief executive officer on that same date. “Next year will be a transformative year for Brunswick as we complete the separation ...

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Brunswick, Sea Ray honor Top 100 dealers

Brunswick Corp. has announced that 14 Sea Ray dealers were honored by Boating Industry magazine as 2018 Top 100 Dealers. The Sea Ray dealers were selected from thousands of dealers in North America. Boating Industry’s Top 100 Dealers are judged on business operations, professionalism, marketing tactics, customer service and more. The group of 14 dealers includes the following: • Sail ...

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Boston Whaler receives honorary service, leadership degree

Boston Whaler has been awarded an Honorary Degree of Master of Business from the Southeast Volusia Chamber of Commerce. The company was nominated by the city of Edgewater in recognition of its many years of dedicated service and leadership in the community. “We’re honored to receive this recognition,” said Boston Whaler Vice President of Strategic Engagement Rebecca Crews, a newly ...

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Nimbus acquiring JV interest in Bella Boats from Brunswick

Mercury Marine’s parent company Brunswick Corp. has entered into an agreement with Sweden-based Nimbus Boats to acquire the company’s joint venture interest in Finland-based Bella Boats. Financial terms of the deal were not disclosed. For the past 15 years, Mercury Marine has benefitted from this successful joint venture with Bella Boats, led by founder Raimo Sonninen. The acquisition is expected ...

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Brunswick debt offering will refinance Power Products loans

Brunswick Corp. recently announced the pricing of its offering of $115 million aggregate principal amount of 6.625 percent senior unsecured notes due 2049 under an effective shelf registration statement previously filed with the Securities and Exchange Commission. Consistent with its capital strategy, Brunswick expects to use the proceeds from the offering to refinance a portion of the short-term bank loans ...

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