Tag Archives: Brunswick Boat Group

Sea Ray to debut several new models this fall

Sea Ray announced it will unveil a series of new models this fall for boat show season. The lineup is set to feature a wide range of products, from versatile new sport boat propulsion options, to new flybridge and coupe cruiser models, to a new L-Class yacht. “We have set the stage for a phenomenal model year 2017,” said Sea ...

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Boston Whaler launches redesigned website

On Sept. 21, Boston Whaler launched a new approach to its website, bostonwhaler.com. Designed for a user-friendly experience with improved navigation and functionality throughout, the reimagined site is built to provide visitors with engaging lifestyle content and deeper insight into owning a Whaler. Customers can now more easily access detailed information about Boston Whaler's product lineup. "The new bostonwhaler.com demonstrates ...

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Bayliner Boats acquires Heyday Inboards

Bayliner Boats announced Tuesday that it has immediately added Heyday’s Inboard boat models WT-1 and WT-2 to the Bayliner portfolio. Terms of the transaction were not disclosed. “The wake/surf category is an attractive and growing portion of the recreational day boat segment, and particularly for those seeking a more affordable way to enjoy these popular watersports,” said Bayliner President Keith ...

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Brunswick acquires Thunder Jet

Brunswick Corporation (NYSE: BC) announced Tuesday it has acquired Thunder Jet, a designer and builder of heavy-gauge aluminum (HGA) boats. Terms of the transaction were not disclosed. Thunder Jet's 2015 revenues were approximately $20 million. With a current portfolio of 18 models ranging in length from 18 to 26 feet, Thunder Jet will operate as a key part of the ...

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Boston Whaler raises nearly $2,000 to support local nonprofit arts organization

Boston Whaler recently raised nearly $2,000 to benefit The Atlantic Center for the Arts’ (ACA) Community Programs. The money was raised during the IMAGES: A Festival of the Arts, an annual event held in New Smyrna Beach, Fla., through the raffle of a custom-designed and custom-painted piece featuring a Boston Whaler boat cruising the open seas. On Friday, representatives from ...

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Brunswick names Eric Hendrickson president of Crestliner Boats

Brunswick Corporation (NYSE:BC) announced Tuesday it has named Eric Hendrickson as president of its Crestliner brand of freshwater boats. The appointment is effective immediately. He succeeds Cecil Cohn, who recently became president – Brunswick Financial Services. Hendrickson will report to Jeff Kinsey, president – Brunswick Freshwater Group. Hendrickson most recently was manager – strategy and business development for the Brunswick ...

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Brunswick names Steve Langlais as president of Princecraft

Brunswick Corporation (NYSE:BC) announced Monday it has named Steve Langlais as president of its Princecraft brand of freshwater boats, effective May 2. He succeeds Donald Dubois, who recently became president - european boats for Brunswick. Langlais will report to Jeff Kinsey, president - Brunswick Freshwater Group. Langlais joins Brunswick from Soucy International, where he spent four years in various leadership ...

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Huw Bower named president of Brunswick Boat Group

Brunswick Corporation (NYSE: BC) announced Monday that Huw Bower has been named president of the Brunswick Boat Group. Bower joined Brunswick in 2006 and became president of Boston Whaler in 2013. He will now be responsible for the 14 brands which comprise the Brunswick Boat Group. These include Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris, ...

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Boston Whaler’s 250 Outrage premieres in Miami

EDGEWATER, Fla. – The Boston Whaler introduced the 250 Outrage at the Miami International Boat Show, alongside recent additions including the new 330 Outrage and 280 Outrage, both appearing in Miami for the first time. “Each year, the Miami Boat Show draws passionate boaters from around the world. There’s no better venue in which to show off our newest Outrage, ...

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Scott Ward named senior vice president and general manager of Sea Ray’s Sport Yacht & Yacht category

KNOXVILLE, Tenn. — Sea Ray Boats recently announced that Scott Ward has been named senior vice president and general manager of the Sport Yacht & Yacht category, reporting to Sea Ray President Tim Schiek. Ward is currently vice president - Brunswick Financial Services. Ward will assume his new duties at Sea Ray Feb. 1. “Scott brings 28 years of marine experience, ...

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