Tag Archives: BRP

Outboard engine sales continue to surge on the strength of constant innovation

The growth in recreational boating over the past several years has been achieved in large part due to corresponding advances in outboard power. It’s impossible to walk through any consumer boat show these days and not be struck by the overwhelming prevalence of outboard engines. From lightweight portables to behemoth V8s, outboard engines continue to dominate sales figures not just ...

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Evinrude announces Run Fearless sales event

BRP announced an eight-year, factory-backed extended service coverage on all Evinrude E-TEC and Evinrude E-TEC G2 engines. This offer runs from April 17 through June 30. “Evinrude engines are not only the most thrilling ride on the water, but our engineering team has worked tirelessly to also make them the easiest outboards to own,” said Olivier Pierini, Evinrude director of ...

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BRP’s Jason Eckman appointed to Sturtevant board

Jason Eckman, an executive at BRP, is newly elected Sturtevant Village President Jayme Hoffman’s choice to fill the rest of Hoffman’s term as village trustee, according to The Journal Times. In the Apr. 4 election, Hoffman won the village president seat, defeating Steve Jansen. Hoffman’s move up from trustee to president meant his trustee seat would be vacant. Hoffman will ...

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PWC market targets Millennials with new features, products

Since the very beginning the personal watercraft industry has bucked convention and marched to its own drummer. Back when boats all followed fairly conservative designs, personal watercraft exploded onto the scene with brilliant colors, bold graphics and a huge, motorcycle-like emphasis on matching clothing, wetsuits and more.  As those initial PWC buyers began having families and the expectation was that ...

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Evinrude and ABYC donate outboard to West/Rhode Riverkeeper

BRP (TSX:DOO) announced that Evinrude has partnered with the American Boat & Yacht Council to donate a newly refurbished 90 horsepower Evinrude E-TEC outboard engine to the West/Rhode Riverkeeper. “We’re thrilled and honored to have been selected for this donation,” said Jeff Holland, riverkeeper. “Our old 50-horsepower outboard died last season. With this new motor, we’re once again able to ...

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Evinrude renews partnership with Cabela’s National Walleye Tour

Bombardier Recreational Products, makers of Evinrude E-TEC outboards, has rejoined the Cabela's National Walleye Tour as an official sponsor for the 2017 season. The renewal was finalized as the NWT prepares for the upcoming season, scheduled to kick off April 12 on Lake Erie. As part of the agreement, Evinrude will continue to reward anglers who power their boats with ...

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Denys Lapointe from BRP receives NMMA Canada Hall of Fame Award

The National Marine Manufacturers Association in Canada announced it has inducted Denys Lapointe, executive vice president of BRP’s Design & Innovation Centre, into the NMMA Hall of Fame. Lapointe’s career achievements and contribution to the recreational boating industry were recognized during the NMMA Canadian Recreational Boating Industry Session at the Toronto International Boat Show at the Allstream Centre on Jan. ...

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BRP appoints new director of global marketing & strategic planning

BRP (TSX:DOO) announced that it has appointed Olivier Pierini to fill the position of director of global marketing & strategic planning for the Marine Propulsion Systems Division (MPS). In this new role, Pierini is responsible for leading the MPS team to deliver its marketing strategy that includes reinvigorating the Evinrude brand and helping to define its mission, vision and purpose ...

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BRP offers 10-year coverage on Evinrude E-Tec engines

BRP announced its new 10 -year, factory -backed extended service coverage on all Evinrude E -TEC and Evinrude E -TEC G2 engines. The 10-year, factory-backed extended service coverage offer runs from December 12, 2016 through March 31, 2017. “Boaters deserve peace of mind when on the water,” said Krista Sparkes, vice president of sales North America for BRP’s Marine Propulsion ...

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BRP opens new technician training institute

On Friday, BRP (TSX:DOO) marked the opening of its technician training institute within its Sturtevant, Wis., manufacturing facility. This new institute will train dealers and their employees to maintain and repair all BRP vehicles, engines and accessories. Alain Villemure, vice president and general manager of BRP’s Marine Propulsion Systems division and Martin Soucy, vice president of its global after-sales function, participated ...

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