Tag Archives: BoatTrader

New Boats Group study shows rising newcomer interest in boating

Boats Group, the tech business behind the largest online marketplaces for boats and yachts in the world, announced the findings from its 2021 Lead Conversion Analysis that examined all U.S. sales leads from across its Boat Trader, YachtWorld and boats.com portals. The study, conducted in partnership with data analytics firm Info-Link Technologies, highlights the impact that Boats Group’s sites have ...

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YachtWorld, Boat Trader and Boats.com launch new Connections reporting

Dominion Marine Media brands YachtWorld, Boat Trader and boats.com announced the launch of Connections reporting, an online performance tracking tool which offers boat brokers, dealers and manufacturers insight into all of the ways consumers interact with their inventory before making a purchase. Customers now have visibility into buying behavior by tracking consumer activities such as social shares, email shares, website ...

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YachtWorld announces new sales and marketing team appointments

Norfolk, Va. – YachtWorld has announced the appointment of three new sales and marketing team members at its headquarters in Norfolk, Va. This further strengthens its ability to support its customers’ growth and market accessibility around the world. Experienced marine professional John Souch will add director of sales for YachtWorld to his expanding role at Dominion Marine Media (DMM). His ...

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