Two in five (40%) of millennials that purchased their boat during the pandemic boating boom reported intent to upgrade their vessel, according to a recent private seller survey conducted by Boat Trader, America’s largest boating marketplace. The study performed on the marketplace’s For Sale By Owner (FSBO) platform found that out of all the private sellers that purchased boats within ...
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ABC 2022 officially kicks off
The recreational boating industry’s annual advocacy event, the 2022 American Boating Congress (ABC), has kicked off in Washington, D.C. with full programming beginning today, Thursday, May 12 at 8 a.m. The NMMA is welcoming over 200 industry stakeholders to this year’s American Boating Congress, many of which will head to Capitol Hill on Thursday to meet with members of Congress ...
Read More »Boats Group invests in European boat rental platform
Click&Boat, the leading boat rental platform in Europe, recently announced a significant investment from funds advised by Permira, the global private equity firm, alongside Boats Group. Founded in 2014 and headquartered in France, Click&Boat’s unique, technology-enabled platform matches boating enthusiasts with over 40,000 boats in more than 600 destinations globally, enabling them to rent a boat easily and efficiently. The ...
Read More »New Boats Group study shows rising newcomer interest in boating
Boats Group, the tech business behind the largest online marketplaces for boats and yachts in the world, announced the findings from its 2021 Lead Conversion Analysis that examined all U.S. sales leads from across its Boat Trader, YachtWorld and boats.com portals. The study, conducted in partnership with data analytics firm Info-Link Technologies, highlights the impact that Boats Group’s sites have ...
Read More »Boats Group acquires Dutch marketplace Botentekoop
Boats Group, the tech business behind the largest online marketplaces for boats and yachts in the world (Boat Trader, YachtWorld, boats.com, Cosas De Barcos, iNautia and Annonces du Bateau), announced it has acquired the leading boating marketplaces in the Netherlands, Botentekoop.nl, Boten.nl and Botenbank.nl, from Arimpex Media Solutions. Adding the leading Dutch boating marketplaces to their growing portfolio of international sales platforms strengthens Boats Group with increased consumer engagement throughout Western Europe and ...
Read More »Boat Trader: 75 percent more women shopping for boats
According to Boat Trader there has been a tidal wave of women shopping for boats from coast-to-coast this summer. Reports of banner-year boat sales have been making national headlines and Boat Trader’s latest data suggests the surge is partially due to women and mothers sequestered with kids, who have quickly directed their family and friends to the waterfront for some much-needed ...
Read More »Boats Group promotes new VP of sales
Boats Group announced the promotion of John Souch to vice president, sales – North America. Souch is responsible for leading Boats Group’s North American sales team, which includes managing relationships with more than 3,000 boat dealers and yacht brokers, as well as partnerships with OEMs and large dealer groups. Souch brings 15 years of marine experience to his new role. ...
Read More »Boats Group acquires French marketplace
Boats Group, the tech business behind online marketplaces for boats and yachts in the world (Boat Trader, YachtWorld, boats.com, Cosas De Barcos and iNautia), announced they have purchased Annonces du Bateau and all its assets from CarBoat Media. Boats Group said Annonces du Bateau is a leading boat sales marketplace in France and and believes it will provide the company ...
Read More »Boats Group hires Brian Wolf as chief operations officer
Boats Group recently announced the appointment of Brian Wolf as the company’s chief operations officer. Prior to joining Boats Group, Wolf was based in Detroit, Mich., and oversaw Ford Motor Co.’s autonomous vehicle (go-to-market strategy and approach. Wolf brings a combination of extensive business development, data analysis, finance, operations and global go-to-market expertise. His work resume includes making investments in ...
Read More »Boats Group launches new online shopping platform
Boats Group has announced the launch of its redesigned boat shopping platform. The new boats.com reflects a reimagined shopping experience, while addressing one of the industry’s biggest challenges: Keeping boat shoppers, particularly first time boat buyers, in the purchase funnel. “Our mission is to leverage technology to deliver a world-class shopping experience and leading value to our industry partners, so ...
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