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Tag Archives: Boats Group

Boats Group hires Brian Wolf as chief operations officer

Boats Group recently announced the appointment of Brian Wolf as the company’s chief operations officer. Prior to joining Boats Group, Wolf was based in Detroit, Mich., and oversaw Ford Motor Co.’s autonomous vehicle (go-to-market strategy and approach. Wolf brings a combination of extensive business development, data analysis, finance, operations and global go-to-market expertise. His work resume includes making investments in ...

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Boats Group launches new online shopping platform

Boats Group has announced the launch of its redesigned boat shopping platform. The new boats.com reflects a reimagined shopping experience, while addressing one of the industry’s biggest challenges: Keeping boat shoppers, particularly first time boat buyers, in the purchase funnel. “Our mission is to leverage technology to deliver a world-class shopping experience and leading value to our industry partners, so ...

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2018 Boating Industry Movers and Shakers

The 8th annual Movers & Shakers Awards recognize leaders who haven’t been afraid to take chances in rethinking the way they do business, while embracing the challenges facing the marine industry. These leaders are people whose initiative and drive shake up and better their companies and the entire industry. From product entrepreneurs to advocacy champions to leaders who continue to ...

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Lapsed boaters key element in lead conversion, sales study

Lapsed boaters - individuals who have left the water or the boating lifestyle - represent a critical recapture segment within the industry’s online marketplace. An in-depth analysis of U.S. sales leads on three Boats Group sites conducted earlier this spring by Info-Link Technologies, Inc. continues to provide additional consumer data for this key sector. The firm evaluated more than 2.68 ...

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Boats Group CEO recaps lead conversion, sales study

Earlier this spring, Boats Group announced the findings from an in­-depth analysis of U.S. sales leads across three of its sites – YachtWorld, Boat Trader and boats.com. InfoLink Technologies, Inc. conducted the lead analysis for Boats Group to identify consumer purchase behaviors and provide market intelligence. Over the last five years, new boat sales have been steadily increasing coinciding with ...

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Boats Group launches new BoatWizard mobile app

Boats Group, a global classifieds marketplace and marketing software solutions provider to marine brokers and dealers,  announced the launch of its new and improved BoatWizard mobile app. The app is exclusive to brokers and dealers in the recreational boating space, designed to make it easier  to access and manage inventory across the YachtWorld, Boat Trader, and boats.com platforms in real ...

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New Boats Group study evaluates lead conversion, sales trends

Boats Group has announced the findings from an in-depth analysis of U.S. sales leads across three of its sites – YachtWorld, Boat Trader and boats.com. One of the key factors revealed by the new analysis is the continuing rise of new boat sales, giving valuable insight into consumer trends across the boating industry as a whole. InfoLink Technologies, Inc. conducted ...

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Boats Group Chairman Ian Atkins steps down Jan. 31

Boats Group Chairman Ian Atkins will step down from his operational responsibilities with the company effective Jan. 31. Atkins will remain a member of the Boats Group board as an independent director. Having joined the company in 2000 when it was a San Francisco-based startup, Atkins initially developed the company’s operations outside North America where he successfully built key relationships ...

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2017 State of the Industry webinar archive available now

The archive for Boating Industry’s 2017 State of the Industry webinar is available now. If you want to learn more about the data in the 2017 Market Data Book, as well as the outlook for the rest of 2017 and beyond, be sure to check out our annual State of the Industry webinar. Boating Industry Managing Editor Brianna Liestman moderated a panel of ...

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Ian MacDonald named Boats Group vice president of sales

Boats Group announced the appointment of Ian MacDonald as the company’s vice president of sales in North America. Prior to joining Boats Group, MacDonald served as vice president of sales at Autotrader.com. MacDonald’s new role at Boats Group will focus on growing new business and expanding existing industry partner relationships through value-based sales. MacDonald is a veteran in the digital ...

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