Tag Archives: Boating Industry

Boaters brace for Earl

As Hurricane Earl continues to brush northward along the East Coast, boaters in its path continue to make preparations for the storm's arrival, while reports from North Carolina’s Outer Banks indicated it had done less damage there than many had feared. Earl’s center passed about 85 miles east of Cape Hatteras, which was 50 miles farther out than some forecasters ...

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Discover Boating’s new agency

With the news this week that Grow Boating, Inc. has selected OLSON as its agency-of-record for the re-launch of the Discover Boating marketing campaign, here’s some more information on the Minneapolis-based marketing firm that will be helping direct the effort to get more people on the water. OLSON employs more than 300 people and is one of the 10 largest ...

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Oil spill survey: a closer look

This week the National Marine Manufacturers Association released the results of an online survey of 178 chief executives of member boat, engine and accessory manufacturers on the effects of the BP oil spill in the Gulf of Mexico on the recreational marine industry. These numbers were the most widely reported: – 3 of 5 recreational marine businesses have been affected ...

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E12: Ethanol’s back-up plan

With the Environmental Protection Agency soon to decide whether to grant a waiver that would allow fuel containing ethanol blends of up to 15 percent to be used in newer road vehicles, at least one company with a strong interest in the decision has a back-up plan in case the ruling doesn’t go its way. In doing some reading on ...

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Summer 2010: How’s it going?

An estimated 65,000 to 70,000 people, and 7,000 boats, attended the AquaPalooza 2010 Signature Event near Austin, Texas a couple of weekends ago. Held on Lake Travis, and hosted by Sea Ray Boats and its dealer Sail & Ski Center, this year’s Signature Event was the most well attended ever, proving that despite the down economy, people will still show ...

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Analysts weigh in on the recovery

The year 2010 will represent the low point in new unit sales as a percent of total unit sales for the industry and a recovery in new powerboat unit sales, estimated at 10 percent, should begin in 2011. Those were among the conclusions of an interesting report issued today by Wells Fargo Securities in advance of Brunswick’s earnings report, which ...

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’09 unit sales: Just how bad was it?

We’re wrapping up our annual Market Data Book this week, getting all the pages ready to send off to our printer so the issue can be mailed out at the end of July. As always, there are a lot of pertinent facts and figures. But having worked to help assemble this issue for the last six years, never before have ...

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More from Jacobs on Genmar bankruptcy

“I’ve had more sleepless nights between the beginning of last year and until the recent days of resolving this thing than I’ve had in all the rest of my life put together … I’ve never had anything affect so many people’s lives as this did. Until I finally got past that guilt stage, that sense of what I’d done, I ...

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Tax credit ends, home prices drop

Hopefully the timing won’t throw any cold water on whatever sort of recovery is taking place at the moment, but letting the home buyer tax credit expire just before the summer selling season didn’t do the boating industry any favors. The $8,000 tax credit for first-time home buyers was enacted in 2009 to help jump start the housing market, and ...

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“Chevy” is no more

Last year, General Motors got rid of Pontiac, Oldsmobile, Saturn and a few other brands. Now the company wants to get rid of Chevy – not the cars, the nickname. On Tuesday, G.M. sent a memo to employees at Chevrolet’s Detroit headquarters asking that they refer to the brand as “Chevrolet” when talking to dealers, reviewing dealer advertising, or even ...

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