Tag Archives: Boating Industry

Building bridges and boaters: How to engage new markets

Last week, Boating Industry shared part one of the insights from the VIP Influencers Group, newly organized by the Recreational Boating and Leadership Council’s New Markets Task Force (formerly called the Diversity Task Force), about understanding new markets for the boating industry to reach. This week, the VIP Influencers Group offers its best practices on how to best engage these markets. Building relationships with the community ...

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Building bridges and boaters: Understanding new markets

In order for the boating industry to sustain the growth it is poised to experience in 2015, new markets will need to be reached and new boaters will need to be created. Last year, the Recreational Boating and Leadership Council’s New Markets Task Force (formerly called the Diversity Task Force) held its first official group meeting during the Miami International ...

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Attendance increases at the Providence Boat Show

Providence, R.I. — The 22nd Annual Providence Boat Show  was held at the Rhode Island Convention Center on January 23 to 25. On Friday, crowds were up by 15 percent and several powerboat dealers sold at least one boat on opening day. But a winter storm that brought snow, sleet and freezing rain on Saturday morning thinned the crowd, and ...

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Weekly 5: Fire destroys Tennessee dealership

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com. 1. Fire destroys Tennessee dealership A Bluff City, Tenn., dealership is a total loss following a fire this weekend, WCYB reported. http://www.wcyb.com/news/fire-causes-damage-at-bluff-city-marina/30915936 The fire at Watson’s Marine destroyed the company’s ...

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Bold Moves: Powerful strategies in a weak economy

When Boating Industry magazine launched its Movers & Shakers Recognition Program this summer, we were thrilled by the number of outstanding success stories we received from nominees. While we could only name a few as Movers & Shakers, we couldn’t keep all the insights they shared to ourselves, so we created Bold Moves to highlight the powerful strategies the following ...

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Trade (show) secrets

The show floor at IBEX

If growing market share is a top priority for your marine business, exhibiting at one of the fall’s major trade shows may be your best path to success. “In the past few years, we’ve kept our participation rate at the key shows as high if not higher than in previous years because they’re so valuable to us,” says Bob Apple, ...

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Boat clubs defy the recession

Enjoying year-over-year revenue increases, boat clubs are aggressively, yet carefully, looking to expand throughout the United States. On the surface, Montey Kitchen’s decision to sell his staffing agency in Tennessee, move to Dallas and start Big D Boat Club seems like an emotional one. “It’s a lot easier selling fun than staffing,” he says. But a boat club investment may ...

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If you’ve got it, if you’ve done it, flaunt it

By Jim Ackerman and Paul Furse -- For most dealers, your trophies go largely unnoticed, to the detriment of your sales. Wait. What trophies? Not just races won or awards given, although they’re part of the mix, but also the training, credentials, certifications, experience and history of your dealership. You see, most dealers simply take the ads slicks they’ve been ...

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