Tag Archives: boat shows

YachtWorld study shows impact of boat shows on web traffic

While it varies from show to show, web searches around boats increases greatly in markets holding boat shows, according to a new study from YachtWorld. YachtWorld studied traffic to its sites, as well as general Google searches, around eight major boat shows to see how unique visitor traffic increased or decreased: Boot Dusseldorf, January 23-31, 2015 Cannes, September 8-13, 2015 ...

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How to build a top-notch sales operation

Today’s customer is a complicated individual. They are more skeptical and less impulsive, and they do more online research before purchasing than ever before. They are interested, but their lives are so busy that they can’t stay focused. They have more money than during the recession, but they aren’t sure if they want to spend it just yet. How do ...

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Quit looking at your phone at shows!

A couple weeks ago, I ventured over to the Minneapolis Boat Show, and as I wandered the show, I noticed a trend I see far too frequently at any variety of B2B and B2C shows — those working booths not engaging with the attendees. I’ve been there — long days, sitting or standing in a booth for hours on end. ...

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Remember the unconventional buyer

Everyone in our industry is amped up for their area boat show and the possibility of new boat sales. I, for one, can’t wait to walk the show floor this weekend. I was speaking with a source for an upcoming sales article in our March issue about whether or not boat shows are still an important selling tool. This source ...

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Jersey Shore Boat Sale & Expo returns to FirstEnergy Park

Summer may be coming to a close, but the boating industry is gearing up for the 7th Annual Jersey Shore Boat Sale & Expo set to take place at FirstEnergy Park, home of the Lakewood BlueClaws, September 18-20. Organized by the Marine Trades Association of New Jersey (MTA/NJ), this popular family event offers an array of boats and marine accessories ...

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Seattle Boat Show announces 2016 show dates

SEATTLE – The Northwest Marine Trade Association (NMTA) is pleased to announce the dates for the 2016 Seattle Boat Show at CenturyLink Field Event Center and South Lake Union. The 69th annual Seattle Boat Show will begin on Friday, Jan. 29 and end on Saturday, Feb. 6. This is the third consecutive year that the show will continue in a 9-day ...

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Annapolis Spring Sailboat Show grows in size and attendance

ANNAPOLIS, Md. – In its fourth year, the Annapolis Spring Sailboat Show saw continued growth in exhibitors and attendance. This year's footprint was 15 percent larger than 2014 with more than 76 sailboats on display. Attendance was up by two percent, and exhibitors reported that three Dufours, two Lagoons, a Beneteau, a Bavaria and several brokerage boats were sold during ...

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The boating industry’s green shoots

A few weeks ago, a former boating industry executive contacted me, asking about the state of marine business in the U.S. He is a friend who left the United States a few years ago to take a position within a different division of his company based in another country. Since his e-mail, I’ve been thinking about how to answer him. ...

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