The 2014 surge in powerboat sales continued into January 2015, according to Info-Link’s latest Bellwether report. Overall sales were up about 8 percent year-over-year in Bellwether states on a rolling 12-month basis. The Bellweather report tracks boat sales across the country based on new U.S. boat registrations. Bellwether states are geographically dispersed states representing roughly half of the US boat ...Read More »
Tag Archives: boat sales
NMMA: Powerboat sales up 5 to 7 percent in 2014
With the start of a New Year, the U.S. recreational boating industry is estimating 2014 will see a 5-7 percent increase in sales of new powerboats with continued growth of an additional 5 percent in 2015, according to the National Marine Manufacturers Association. This is the industry’s third consecutive year of steady growth coming out of the recession. In addition, ...Read More »
April boat sales approach double-digit growth
MIAMI - Year-over-year sales for 15-foot or greater powerboats took another step forward in April – actually, a bit of a leap – nearing 10-percent growth after breaking 5-percent growth the previous month, according to the latest figures from Info-Link. Graphs of all of the Info-Link Bellwether Report data can be found by clicking here: Info-Link Bellwether Report. Outboard boat ...Read More »
Uncertainty surrounds boating season
La Niña's absence complicates this summer's forecast, which currently calls for more rough weather.Read More »
What we all can learn from a mouse
Everyone in line at Disney knew what the cost of the food was, but they still got in line and paid the price. This is no different than someone who uses SeeDealerCost.com, goes to a dealership and then buys the boat.Read More »
What was the only state where marine spending increased in 2009?
This week, the National Marine Manufacturers Association released its 2009 Recreational Boating Statistical Abstract.Read More »
Do your customers know who you are?
By Christopher Kourtakis, director of sales and marketing, 360° Industry Solutions — As I stood in a local dealership the other day, a customer who just purchased a boat from the dealership had a few questions and looked a little lost. So, I went up to the gentleman and asked him if I could point him in the right direction. ...Read More »
Get ‘em OFF the keyboard!
By Jeff Scherer, Associate Partner, Callbutton LLC – Many years ago, before the Internet was “cool,” I was the Internet sales manager for one of the largest automotive retailers. This was a very interesting time because prior to this, no auto entities had really stepped out to try to market vehicles through this new budding medium known as “the Web.” ...Read More »