With heightened interest in outdoor recreation activities and ways to social distance, consumer demand for new boats surged across the country in 2020. The National Marine Manufacturers Association (NMMA), representing North American recreational boat, engine and marine accessory manufacturers, reports that retail unit sales of new powerboats in the U.S. increased last year by an estimated 12% compared to 2019. More than ...
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Wholesale boat shipments remain strong
The NMMA reports August was another strong month for new boat manufacturing activity. While wholesale shipments of new power boats tempered following three consecutive months of growth, August had the fourth highest single-month total of new boat wholesale shipments in a decade, according to its latest Monthly Shipment Report (MSR). “We saw a slowdown in wholesale shipments of new power boats in ...
Read More »New powerboat sales up 8 percent in August
New data from the NMMA show August was another strong month for new powerboat retail sales, which were up 8% year to date on a seasonally-adjusted basis compared to a year ago. Highlights from the August New Powerboat Registrations dashboard include: While new power boat retail sales slowed in August following unprecedented increases in the early summer months (total sales were ...
Read More »Outdoor Recreation Roundtable releases roadmap for success
The Outdoor Recreation Roundtable (ORR) – comprised of 32 national associations representing more than 110,000 businesses nationwide – has released A Roadmap for a 21st Century Outdoor Recreation Economy to frame national discussions around the critical importance of an economic sector that creates jobs, builds healthy communities, and strengthens the health and well-being of our public lands and waters for all Americans. ...
Read More »Sales continue to rise as inventory dwindles
By Adam Quandt As the COVID-19 pandemic continues to dash traditional vacation and summer plans, consumers are hungry for a new form of entertainment and recreation. The latest sales data shows that many are flocking to the water as their vacation close to home. The newest report from the National Marine Manufacturers Association (NMMA) tells of a sharp rebound for ...
Read More »May sets records in growth for new boat sales
The NMMA reports new boat sales rebounded sharply in May, up 59% compared to April, and up 9% from pre-pandemic levels on a seasonally-adjusted basis. Total sales in May were the highest they’ve been in a decade with upticks across all segments. Leading the growth were PWCs, saltwater fishing boats, and jet boats, which account for 41% of new boat ...
Read More »Financing recreational sales in the COVID-19 era
By Myril Shaw While the times and circumstances require social distancing and limited direct, face-to-face interactions, and while dealers have clearly developed great virtual/no-touch showrooms and selling techniques, one aspect of consummating the sale has not changed for boat dealers. When a customer wants to finance, the compliance requirements (Red Flag and Patriot Act laws) have not been reduced in ...
Read More »Some good news from the front lines
By David Gee A colleague who works as the editor at a sister publication recently went boat shopping to replace an aging pontoon at the family lake cabin. Since we are all hungry for news about “what it’s like out there” I thought I would share some of the anecdotes from his experience at the first dealer he went to. ...
Read More »NMMA says boat sales to remain strong in 2020
NMMA announced today retail unit sales of new powerboats are estimated to have held steady in 2019 at approximately 280,000 units, the second highest total since 2007. The busy winter boat show season kicks off this week across the country and NMMA expects new powerboat sales to be up as much as 2% in 2020. “Sales in 2019 were nearly ...
Read More »Info-Link: Powerboat sales up slightly more than 3 percent in December
Boat sales increased by more than 3 percent through the month of December, according to the latest Info-Link Bellwether report. The Bellwether report tracks sales of powerboats across the country based on new U.S. boat registrations on a rolling 12-month basis. Bellwether states are geographically dispersed states representing roughly half of the U.S. boat market (varies by market segment and ...
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