Tag Archives: boat purchasing

Social media doesn’t sell tickets – or boats

David Gee Boating Industry

By David Gee Okay, I’ll admit it, I am engaging in a bit of click bait blogging. Social media does in fact sell boats. Social media is an important, even essential, part of marketing today for most companies and organizations. But it’s not enough. It can’t be successful in isolation. And yet I seem to be coming across more and ...

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Is the boat buying process broken?

As a business partner to dealers and OEMs, the boat buying process has always been a bit different for me than if I were a regular consumer. Our company, LotVantage, helps dealerships manage their online presence and in turn, strategically guides their prospects into customers. I have more insider knowledge of the full buying process than the majority of consumers. ...

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