boat builders
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Manufacturers
NMMA: Wholesale shipments up 6 percent
NMMA’s Monthly Shipment Report (MSR) has been updated through January, which shows wholesale shipments of new boats increased 6.1 percent in January…
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Manufacturers
Invincible names new COO
Invincible, a saltwater sport fishing and high-performance boat brand, has added Thomas Wieners to its executive team as chief operating…
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Blog Spotlight
The 4 P’s of business strategy are dead
By Mark Overbye In the olden days of business, a manufacturer drove the product cycle, internally deciding how products got…
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Blog Spotlight
No wake zone: VHDPA makes no splash 20 years later
By Benjamin Patton The anniversary came – and went – unnoticed. It has now been 20 years since Congress enacted…
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Correct Craft acquires Parker Boats
Correct Craft announced that Parker Boats has joined the Correct Craft family. Based in Beaufort, N.C., Parker is a 55-year-old…
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Talking to prospects about SeeDealerCost.com
I’ve been having a lot of conversations with boat builders and dealers about SeeDealerCost.com these past few weeks. One conversation…
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Why new boats were originally introduced in July
Before history gets rewritten, I wanted to offer a glimpse into why new boats were introduced in July rather than…
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Making the right first impression
Anyone can say they’re devoted to customers, employees and dealers. The real difference comes in what they do to back…
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New model year intros: What time is the best time?
If you're a dealer whose brands delayed new model introductions last year, how did the switch work for you?
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Why you should go undercover
Sunday night, I watched an episode of Undercover Boss, the new “reality TV show” that takes a company’s leader and puts them…
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