Tag Archives: boat builders

NMMA: Wholesale shipments up 6 percent

NMMA’s Monthly Shipment Report (MSR) has been updated through January, which shows wholesale shipments of new boats increased 6.1 percent in January 2022, compared to January 2021, and total wholesale boat, engine, and trailer deliveries were up 1.6 percent year over year. “Marine manufacturing continued its uptick in January as manufacturers refill pipelines following unprecedented demand throughout 2021. At the same time, ...

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Invincible names new COO

Invincible, a saltwater sport fishing and high-performance boat brand, has added Thomas Wieners to its executive team as chief operating officer. At Invincible, Wieners will be tasked with helping to lead the company’s next growth phase, with a particular focus on enhancing operational efficiency while increasing production to meet increasing demand. Wieners brings more than 15 years of leadership and ...

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The 4 P’s of business strategy are dead

By Mark Overbye In the olden days of business, a manufacturer drove the product cycle, internally deciding how products got developed and presented in a controlled manner. Developed in the 1960’s, the "4 P's" representing Product, Price, Place, Promotion comprised a business strategy that helped define success in that bygone era. It’s a supplier-sided mindset that defines how products get ...

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No wake zone: VHDPA makes no splash 20 years later

By Benjamin Patton The anniversary came – and went – unnoticed. It has now been 20 years since Congress enacted 17 U.S.C. § 1301, otherwise referred to as the Vessel Hull Design Protection Act (VHDPA). During that time, there have been a grand total of 538 registrations granted by the Copyright Office under the VHDPA. That’s an average of 27 registrations ...

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Correct Craft acquires Parker Boats

Correct Craft announced that Parker Boats has joined the Correct Craft family. Based in Beaufort, N.C., Parker is a 55-year-old company that builds premium offshore and inshore fishing boats. While the acquisition allows Correct Craft to enter into a new segment of the marine industry with a new product line, it enables Parker to expand its production capacity and leverage ...

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Why you should go undercover

Sunday night, I watched an episode of Undercover Boss, the new “reality TV show” that takes a company’s leader and puts them “undercover” on the front lines with the employees. The show featured Joe DePinto, the president and CEO of 7-Eleven, Inc., who spent a week disguised as “Danny,” a guy starring in a documentary on entry-level jobs. During this period, he ...

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