Home » Tag Archives: boat builders

Tag Archives: boat builders

The 4 P’s of business strategy are dead

By Mark Overbye In the olden days of business, a manufacturer drove the product cycle, internally deciding how products got developed and presented in a controlled manner. Developed in the 1960’s, the "4 P's" representing Product, Price, Place, Promotion comprised a business strategy that helped define success in that bygone era. It’s a supplier-sided mindset that defines how products get ...

Read More »

No wake zone: VHDPA makes no splash 20 years later

By Benjamin Patton The anniversary came – and went – unnoticed. It has now been 20 years since Congress enacted 17 U.S.C. § 1301, otherwise referred to as the Vessel Hull Design Protection Act (VHDPA). During that time, there have been a grand total of 538 registrations granted by the Copyright Office under the VHDPA. That’s an average of 27 registrations ...

Read More »

Correct Craft acquires Parker Boats

Correct Craft announced that Parker Boats has joined the Correct Craft family. Based in Beaufort, N.C., Parker is a 55-year-old company that builds premium offshore and inshore fishing boats. While the acquisition allows Correct Craft to enter into a new segment of the marine industry with a new product line, it enables Parker to expand its production capacity and leverage ...

Read More »

Why you should go undercover

Sunday night, I watched an episode of Undercover Boss, the new “reality TV show” that takes a company’s leader and puts them “undercover” on the front lines with the employees. The show featured Joe DePinto, the president and CEO of 7-Eleven, Inc., who spent a week disguised as “Danny,” a guy starring in a documentary on entry-level jobs. During this period, he ...

Read More »

Just thinking

By Peter Granata, president, Granata Design and the Marine Design Resource Alliance — Ever notice how some leaders look at things individually rather than as a whole? They look at the numbers of the business but not the business overall. They focus on the problem, not what is causing the problem. They look at the way things have always been ...

Read More »