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Tag Archives: Blogs

Back to school: Riding the wave of learning to sales activation

By Chuck Lewis School is back in session. Summer is over already, although I’m squeezing in a late-summer surf as of this writing. In this blog series we want to discuss how we can use technology and contemporary learning to elevate the boat buying experience, retain employees and make learning fun and practical. As our children enter their classroom and ...

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Leverage Facebook advertising to reach local prospects

By Lauren Labunsky The main reason why Search Engine Marketing (SEM) is such an effective advertising strategy is because people spend so much time on search engines and use them so often while browsing online. Another online platform that most people use frequently? Social media sites, with Facebook being the most valuable for advertising strategy.  The nature of how people ...

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Don’t write off the millennial (or any) shopper

As a preface to this blog post, I'm currently in the market for a PWC. I know, it's not necessarily a boat, but hey, I'm on a budget — and a limited tow rating with my current vehicle. I also happen to be a millennial, which shouldn’t have anything to do with anything. But apparently it does. At least at ...

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Blue Mind — Making life better!

If you know much about our company, Correct Craft, you know that we take our organization’s “Why” of “Making Life Better” seriously. Often people view our company through the lens of the philanthropy and global service work that we are known for, but, while we like to make life better in those ways, we also work hard to ensure that ...

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Sell more this summer with SEM

The online world can be a crowded place. With most businesses now on board with creating a strong online presence, many are realizing the impact that online advertising can make as well. One of the most popular and impactful ways your dealership can advertise online is through Search Engine Marketing (SEM), also called pay-per-click (PPC) advertising. Because this digital marketing ...

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Ending retaliatory tariffs with USMCA ratification

Each year the boating industry gravitates to its biggest (and sunniest) boat show in Miami to meet and discuss important issues and last week was no exception. During numerous board meetings, roundtables and other industry gatherings we worked together to tackle some of our top concerns. And, global trade and tariffs were at the top of the list in every ...

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Break into the customer journey with geofence targeting

As digital marketing continues to advance, it becomes more crucial than ever to cater to your prospects throughout the customer journey. But it can be hard enough to implement the right digital strategy to reach your target audience, let alone an individual prospect with his or her own unique actions and experiences. One way to break into the customer journey ...

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Don’t let your leads get away

Driving traffic to your dealership website, especially without the right digital marketing tools, can be a challenge. Keeping people on your website can be even tougher, and in order to earn an online lead that converts to a sale, those people most likely need to visit your site more than once. Consider the amount of distractions available to people online ...

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Target online prospects based on behavior

Search Engine Marketing (SEM) is a powerful strategy to reach customers. Targeting capabilities within platforms like Google are advanced and specific, allowing you to pinpoint audiences that are likely to be in the market for your products. However, online users don’t stay on a search engine forever. It is just the first step they take before visiting the website they ...

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Outdoor recreation is driving the U.S. economy

As we move into the autumn months, many are looking back fondly on time spent this summer enjoying America’s great outdoors. Whether a family vacation to one of America’s majestic national parks or an afternoon enjoyed with friends on one of our country’s countless waterways, the memories made will be everlasting. And, in the process, many played an important role ...

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