Blogs
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Blog Spotlight
Open Letter: New Government, New Challenges – Join our CEO at ELEVATE to tackle what’s ahead.
Your success in 2025 will depend - at least in part - on the decisions you make. Inventory decisions, pricing…
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Blog Spotlight
Here’s the remedy to revive sagging sales
By Mark Overbye My inbox has an email I’d rather not reread. Those lurking numbers sting my eyes. Pesky statistics…
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Blogs
How to nimbly outmaneuver competitors
By Mark Overbye I want more people to buy my stuff. So do you. We’ve significantly invested in developing products…
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Blog Spotlight
Yeargin: Losing Capitalism
By Bill Yeargin (The original version of this article was published in CEO WORLD magazine) I am a CEO, not…
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Blogs
Are you now selling harder? There’s a better way
By Mark Overbye Challenging times call for introspection. When Paul McCartney was in a tough spot, he wrote these prophetic…
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Blog Spotlight
Want to Help? Join Me in Washington, D.C.
By Bill Yeargin If you lead an organization in the boating industry, we need your help. Please plan to join…
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Blog Spotlight
Do this to make the most effective business decisions
By Mark Overbye Never retreat, attack in a new direction. Pure wisdom. Ever been in a management meeting where Plan…
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Blog Spotlight
How tracking your customers’ purchase journey can help your marine dealership
By Nicole SchantzVP of OEM and Strategic Initiatives, Trader Interactive The introduction of online research and digital retailing tools has…
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Blogs
How to become the best choice, especially in turbulent markets
By Mark Overbye I’d like to catch the culprit dripping corrosive venom on my confidence at 3am. I’m trying to…
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Blogs
Awakening the awareness
By Nikki Storey If you were to ask me, the number one trait required for success in the marine industry…
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Blog Spotlight
How to create successful listings that generate sales
By Nicole Schantz With summer in full swing, many anglers and boat enthusiasts are shopping for their next boat. It’s…
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Blogs
How to make your brand irresistible
By Mark Overbye I want one. A flamethrower. Not sure why, I guess I’m intrigued by how they came to be. …
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Bill Yeargin
Join Me at the American Boating Congress
By Bill Yeargin If you lead an organization and care about the boating industry, you need to join me May…
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Blog Spotlight
Shifting marketing strategies for the year ahead
By Wanda Kenton Smith While some industries took a beating during COVID, many in the outdoor power and marine space…
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Blog Spotlight
Pontoons continue to lead in recreational boating sales
By Ryan Kloppe From raising a boat’s sails on the wide-open ocean to spending a day cruising the lake, recreational…
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Blog Spotlight
Getting the win with financing
By Jeff Backus So you’re working with a customer, and they have decided on the perfect boat. They are ready…
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Blog Spotlight
Electric Boats: Consumer trends and 5 tips for selling
By Erin Ruane How should dealerships approach emerging technology, like electric boats, that may be unfamiliar to shoppers? To help…
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Blog Spotlight
Innovation is not a new color
By Mark Overbye Confusing innovation with novelty can be lethal. When I started Gekko Boats years ago there were plenty…
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Blog Spotlight
Make the most of International Customer Loyalty Month
By Sarah Prellwitz April is International Customer Loyalty Month! While I encourage dealers to focus on building customer loyalty all…
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Blog Spotlight
Teddy Roosevelt’s backstage battle
By Mark Overbye Quit worrying about competitors, other forces closer to us are greater obstacles to our successes. The stories we…
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