Tag Archives: Blogs

Shifting marketing strategies for the year ahead

By Wanda Kenton Smith While some industries took a beating during COVID, many in the outdoor power and marine space were clobbered by unprecedented product demand. While sales and profits spiked, retailers grappled with the challenge of inventory limitations, associated supply chain and manufacturing production slowdowns.    As we venture into 2023, the cycle has shifted, inventory is building and ...

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How to make your brand irresistible

Mark Overbye headshot

By Mark Overbye I want one. A flamethrower. Not sure why, I guess I’m intrigued by how they came to be.  There’s a guy over there I’d really like to start on fire. Too far away to use a match. If he sees me approaching he may not ignite while he’s running away. So it’s best to be further away. The element of surprise ...

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Pontoons continue to lead in recreational boating sales

By Ryan Kloppe From raising a boat’s sails on the wide-open ocean to spending a day cruising the lake, recreational boating has been more popular than ever over the last few years. Recreational boating saw record sales in 2020, with more Americans spending time on the water to escape from the hustle and bustle on land. According to the U.S. ...

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Getting the win with financing

By Jeff Backus So you're working with a customer, and they have decided on the perfect boat. They are ready to buy, you submit to the banks, and boom: decline, decline, decline. Dead deal and everyone goes home unhappy. So what happened? Let's talk about everything you can do to get more deals bought and more customers out on the ...

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Electric Boats: Consumer trends and 5 tips for selling

By Erin Ruane How should dealerships approach emerging technology, like electric boats, that may be unfamiliar to shoppers? To help dealers craft informed strategies, Boatline, an online marketplace for buying and selling watercraft, is sharing insight from a recent survey of marine consumers to identify current electric boat trends and tips for selling them. Current electric boat trends Among survey ...

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Innovation is not a new color

Mark Overbye headshot

By Mark Overbye Confusing innovation with novelty can be lethal. When I started Gekko Boats years ago there were plenty of daily reminders that we swam in a pool filled with sharks. A young company in a capital intensive, seasonal and cyclical business meant continually sharpening our knives. Committed to our craft, we eagerly showed up. When Toyota entered the ...

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Make the most of International Customer Loyalty Month

By Sarah Prellwitz April is International Customer Loyalty Month! While I encourage dealers to focus on building customer loyalty all 12 months of the year, April presents a great opportunity to analyze your customer retention strategy and look for improvement. After all, loyal customers are the key to growing your business and supporting long-term growth. Not only do they come ...

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Teddy Roosevelt’s backstage battle

Mark Overbye headshot

By Mark Overbye Quit worrying about competitors, other forces closer to us are greater obstacles to our successes. The stories we tell ourselves and internal chaos can do more harm than any opponent. We all carry challenges that either become a rock in our shoe or the fire of inspiration. Mediocrity and disappointment hold hands. Give frustration a foothold and your dreams will ...

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Mentorship: Investing in future success

Bill Yeargin Correct Craft CEO

By Bill Yeargin My retirement is not imminent, but I cannot help but be focused on the future success of our company, even for the time after I am gone. One of the best things I can do for our organization is prepare the next generation of our company’s leaders for the day when they will be in charge. I ...

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How can you improve online marketing? Make it personal

By Ezequiel Arredondo Are you struggling to connect with your online audience? Does it seem as though even the most carefully crafted ads fall short of achieving your marketing goals? If your ad campaign ROI isn’t where you need it to be, take a long, hard look at who is seeing your ads and whether your ad content fulfills the ...

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