Home » Tag Archives: Blogs

Tag Archives: Blogs

Target online prospects based on behavior

Search Engine Marketing (SEM) is a powerful strategy to reach customers. Targeting capabilities within platforms like Google are advanced and specific, allowing you to pinpoint audiences that are likely to be in the market for your products. However, online users don’t stay on a search engine forever. It is just the first step they take before visiting the website they ...

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Outdoor recreation is driving the U.S. economy

As we move into the autumn months, many are looking back fondly on time spent this summer enjoying America’s great outdoors. Whether a family vacation to one of America’s majestic national parks or an afternoon enjoyed with friends on one of our country’s countless waterways, the memories made will be everlasting. And, in the process, many played an important role ...

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Get personal with marketing automation

In today’s digital world, dates meet on social platforms instead of coffee shops. People go online to order dinner instead of going out to a restaurant. It would appear that things are going in an increasingly impersonal direction - however, people seem to be craving a personal touch more than ever in their brand experiences. Customers have so many options ...

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Providing superior customer service on social media

If your dealership has a presence on social media, you will be required to provide customer service through those social platforms. Past and potential customers will find your business on social media and use comments, messages, and other methods to ask questions, share praise and, unfortunately, complain. Although many businesses don’t expect this when they join a social media platform, ...

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Blogging: Should you start?

As most people may have noticed, blogs are everywhere. Since the beginning of the Internet, blogs have been a “thing,” but in recent years they seem to have exploded onto the digital scene. There are now millions of blogs online, on basically any topic you could imagine. You’ve probably thought to yourself at one point – should I start a ...

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The missing moment in the buying journey

Most of today’s boat buyers are savvy and educated. They usually do earlier research on the boat they want to buy. Sometimes this exercise makes them more knowledgeable about the product than someone on the dealership floor. As an OEM, you can only take the customer so far in the buying journey before they get handed off to a local ...

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Breaking down the basics of ranking high on Google

There is no doubt about it, your dealership website’s search engine ranking contributes directly to the bottom line of your business. Search Engine People statistics show that over half of all clicks on search engine results pages (SERPs) go to the top three results and 75 percent of searchers won’t go past the first page. Failing to invest in your ...

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Two more reasons to target prospects with pay-per-click

If you are familiar with Pay-Per-Click (PPC), also known as Search Engine Marketing (SEM), then you probably know that one of the most valuable aspects of this tool is its ability to target ads toward specific online users. This allows you, as the advertiser, to reach prospects who are more likely than others to purchase from your dealership. Search engine ...

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What’s your pre-owned strategy?

In the latest issue of Boating Industry, they shared the data for the 2018 forecast. Reviewing the data points shows that we are very excited about our growth in 2018. When reviewing the concerns going into 2018, the top two were affordability of boating and lack of skilled labor craftsmen for new boat production challenges. With those two concerns, perhaps ...

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Why email is (still) so powerful

You are a successful and busy boating industry professional. Maybe you own or manage a boat dealership, or you hold a managerial role at one. It’s likely that you want to market your business and promote your inventory in the most effective way, but you have limited resources. You just don’t have the time to devote to everything, which is ...

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