Tag Archives: Blogs

Innovation is not a new color

Mark Overbye headshot

By Mark Overbye Confusing innovation with novelty can be lethal. When I started Gekko Boats years ago there were plenty of daily reminders that we swam in a pool filled with sharks. A young company in a capital intensive, seasonal and cyclical business meant continually sharpening our knives. Committed to our craft, we eagerly showed up. When Toyota entered the ...

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Make the most of International Customer Loyalty Month

By Sarah Prellwitz April is International Customer Loyalty Month! While I encourage dealers to focus on building customer loyalty all 12 months of the year, April presents a great opportunity to analyze your customer retention strategy and look for improvement. After all, loyal customers are the key to growing your business and supporting long-term growth. Not only do they come ...

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Teddy Roosevelt’s backstage battle

Mark Overbye headshot

By Mark Overbye Quit worrying about competitors, other forces closer to us are greater obstacles to our successes. The stories we tell ourselves and internal chaos can do more harm than any opponent. We all carry challenges that either become a rock in our shoe or the fire of inspiration. Mediocrity and disappointment hold hands. Give frustration a foothold and your dreams will ...

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Mentorship: Investing in future success

Bill Yeargin Correct Craft CEO

By Bill Yeargin My retirement is not imminent, but I cannot help but be focused on the future success of our company, even for the time after I am gone. One of the best things I can do for our organization is prepare the next generation of our company’s leaders for the day when they will be in charge. I ...

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How can you improve online marketing? Make it personal

By Ezequiel Arredondo Are you struggling to connect with your online audience? Does it seem as though even the most carefully crafted ads fall short of achieving your marketing goals? If your ad campaign ROI isn’t where you need it to be, take a long, hard look at who is seeing your ads and whether your ad content fulfills the ...

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Make the most of customers’ micro-moments

By Ezequiel Arredondo Have you noticed in the last year how we seem to use our phones and other digital devices much more frequently? Last year’s surge in digital usage has resulted in our digital interactions becoming more fragmented and sporadic. But did you know that many of these seemingly meaningless interactions are opportunities to connect with motivated buyers? These ...

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Create better customer connections through emotional marketing

By Ezequiel Arredondo The term “emotional marketing” does not do justice to the persuasive power that this marketing tactic grants your dealership. While it may sound very heartfelt—and it certainly can be, if that’s your goal—emotional marketing pertains to any type of persuasive messaging that’s used to tap into people’s emotions and form a connection. Over the years, studies have ...

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Drive more business by consistently advertising your inventory online

By Ezequiel Arredondo It may seem practical and cost-effective to reduce your digital marketing spend during the slow months when you don’t have inventory on your lot. However, Dealer Spike has seen this practice weaken sales leads for dealerships in the long run. Digital marketing yields the best results for your business when efforts are constant, rather than stop-and-go. By ...

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Focus on your SEO strategy to sell incoming inventory

By Pete Batten Summer sales are wrapping up and the hype of buying a new boat may be dying down, but that doesn’t mean now is the time to be idle. Consumers will be turning their attention to units and parts for the fall season, and while you may not have this inventory on the lot, you can begin investing ...

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Increase your ROI by optimizing your online showroom

By Pete Batten Imagine a customer walks into your dealership showroom and there are no units on display. Do you think that customer will still make a purchase? Probably not. So, what about your online showroom? Today most consumers begin the shopping process on the internet, browsing images of units before they ever visit the dealership, which is why it’s ...

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