Tag Archives: Blogs

Focus on your SEO strategy to sell incoming inventory

By Pete Batten Summer sales are wrapping up and the hype of buying a new boat may be dying down, but that doesn’t mean now is the time to be idle. Consumers will be turning their attention to units and parts for the fall season, and while you may not have this inventory on the lot, you can begin investing ...

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Increase your ROI by optimizing your online showroom

By Pete Batten Imagine a customer walks into your dealership showroom and there are no units on display. Do you think that customer will still make a purchase? Probably not. So, what about your online showroom? Today most consumers begin the shopping process on the internet, browsing images of units before they ever visit the dealership, which is why it’s ...

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The future of boating

By Bruce Van Wagoner Catering to the Millennial Generation The millennial generation is often the subject of speculation as people constantly weigh in on how their actions and reactions will shape history. After all, the millennial population is 85 million strong in the U.S. – the largest in the nation’s history. Naturally, the boating industry is not immune to this ...

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Back to school: Riding the wave of learning to sales activation

By Chuck Lewis School is back in session. Summer is over already, although I’m squeezing in a late-summer surf as of this writing. In this blog series we want to discuss how we can use technology and contemporary learning to elevate the boat buying experience, retain employees and make learning fun and practical. As our children enter their classroom and ...

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Leverage Facebook advertising to reach local prospects

By Lauren Labunsky The main reason why Search Engine Marketing (SEM) is such an effective advertising strategy is because people spend so much time on search engines and use them so often while browsing online. Another online platform that most people use frequently? Social media sites, with Facebook being the most valuable for advertising strategy.  The nature of how people ...

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Don’t write off the millennial (or any) shopper

As a preface to this blog post, I'm currently in the market for a PWC. I know, it's not necessarily a boat, but hey, I'm on a budget — and a limited tow rating with my current vehicle. I also happen to be a millennial, which shouldn’t have anything to do with anything. But apparently it does. At least at ...

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Blue Mind — Making life better!

If you know much about our company, Correct Craft, you know that we take our organization’s “Why” of “Making Life Better” seriously. Often people view our company through the lens of the philanthropy and global service work that we are known for, but, while we like to make life better in those ways, we also work hard to ensure that ...

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Sell more this summer with SEM

The online world can be a crowded place. With most businesses now on board with creating a strong online presence, many are realizing the impact that online advertising can make as well. One of the most popular and impactful ways your dealership can advertise online is through Search Engine Marketing (SEM), also called pay-per-click (PPC) advertising. Because this digital marketing ...

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Ending retaliatory tariffs with USMCA ratification

Each year the boating industry gravitates to its biggest (and sunniest) boat show in Miami to meet and discuss important issues and last week was no exception. During numerous board meetings, roundtables and other industry gatherings we worked together to tackle some of our top concerns. And, global trade and tariffs were at the top of the list in every ...

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Break into the customer journey with geofence targeting

As digital marketing continues to advance, it becomes more crucial than ever to cater to your prospects throughout the customer journey. But it can be hard enough to implement the right digital strategy to reach your target audience, let alone an individual prospect with his or her own unique actions and experiences. One way to break into the customer journey ...

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