blog
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Bill Yeargin
Reading equals success
At Correct Craft and our companies, we have a reading culture that has significantly contributed to our success. We talk…
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Blog Spotlight
Prioritize quality over quantity for best ROI
Email marketing has been around nearly as long as the Internet has existed, but the nature of this digital strategy…
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Blog Spotlight
Boat Shows: It’s a small world after all
Industry field visits are a great way to toss off the frosty cobwebs that can fill a transitioning trade press…
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Bill Yeargin
Ending retaliatory tariffs with USMCA ratification
Each year the boating industry gravitates to its biggest (and sunniest) boat show in Miami to meet and discuss important…
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Blog Spotlight
Break into the customer journey with geofence targeting
As digital marketing continues to advance, it becomes more crucial than ever to cater to your prospects throughout the customer…
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Bill Yeargin
A call to back Florida’s boating business, protect environment
From the Florida Panhandle to the Keys, Floridians and tourists alike flock to our pristine waters year-round to enjoy some of…
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Blog Spotlight
Don’t let your leads get away
Driving traffic to your dealership website, especially without the right digital marketing tools, can be a challenge. Keeping people on…
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Blog Spotlight
Target online prospects based on behavior
Search Engine Marketing (SEM) is a powerful strategy to reach customers. Targeting capabilities within platforms like Google are advanced and…
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Blog Spotlight
Make your website your No. 1 salesperson
We don’t think we need to convince dealers that a great dealership website is important. As we near the end…
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Bill Yeargin
Outdoor recreation is driving the U.S. economy
As we move into the autumn months, many are looking back fondly on time spent this summer enjoying America’s great…
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