blog
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Blog Spotlight
Create better customer connections through emotional marketing
By Ezequiel Arredondo The term “emotional marketing” does not do justice to the persuasive power that this marketing tactic grants…
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Blog Spotlight
Boost your sales leads with these 4 digital marketing tools
By Ezequiel Arredondo In the past, digital marketing has been viewed as an optional investment for dealers—a means to pull…
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Blog Spotlight
Drive more business by consistently advertising your inventory online
By Ezequiel Arredondo It may seem practical and cost-effective to reduce your digital marketing spend during the slow months when…
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Blog Spotlight
The future of boating
By Bruce Van Wagoner Catering to the Millennial Generation The millennial generation is often the subject of speculation as people…
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Blog Spotlight
Guide your customers through the path to purchase
By Lauren Labunsky The “customer journey” and what it looks like in today’s world has become a hot topic as…
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Bill Yeargin
The future is bright
By Bill Yeargin Ever since humans embraced both the division of labor and trade, millennia ago, people have been wealth…
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Adam Quandt
Don’t write off the millennial (or any) shopper
As a preface to this blog post, I’m currently in the market for a PWC. I know, it’s not necessarily…
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Bill Yeargin
Blue Mind — Making life better!
If you know much about our company, Correct Craft, you know that we take our organization’s “Why” of “Making Life…
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Blog Spotlight
Let’s go spring…do your thing!
April 15. It’s highlighted on my calendar every year. No, it’s not a reminder to get my taxes in at…
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Blog Spotlight
Permission to Come Aboard
It has been years, perhaps even decades, since I have thought about my first-ever boating experience as a kid. The…
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